Greater Than One Turns 10; Celebrates Digital, Integrated Healthcare Focus

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Greater Than One Turns 10! Celebrates Digital, Integrated Healthcare Focus

Greater Than One, an independently owned pioneer in providing healthcare clients integrated, digital solutions and marketing communications kicks off its 10th anniversary celebration at The DTC Perspectives Annual Conference in Washington this week. Since opening in 2000, the Manhattan-based agency has established itself as one of the few to offer a wide swath of services – strategy, creative and user experience, technology, media buying and planning – under one roof.

This integrated model is a primary factor in the agency’s frequent peer recognition for its innovative approach to marketing in the healthcare sector.

“CEO, Elizabeth Apelles says:,” we’re proud of reaching this milestone. We have a solid reputation for being ahead of our peers in taking advantage of the opportunities digital marketing offers. We have a team of smart and independent people who understand technology as well as the nuances of healthcare marketing, and we look forward to the next decade…..”

Greater than One opened in 2000, led by Elizabeth Apelles, Chris Neuner and a group of four partners. At the time, digital healthcare marketing was fairly new. Drawn to the sector by the vast opportunity in the space, Greater Than One has grown to include more than 70 employees, and two offices (Manhattan and Madrid, Spain).

In 2008-2009, reorganized for the next phase of growth. Ms. Apelles brought in a seasoned team of marketing managers – led by former Ogilvy & Mather executive Richard Newman as president, Michael Maher to lead the Client Services group, Joe Barone to lead the Media group, and Mark Sadowski as CFO.

GTO is now the only fully integrated digital services agency serving healthcare, and the only agency with a partnership structure; each functional unit head is a partner in the agency. GTO is well positioned to lead the digital marketing to launch the new and innovative drugs that are in the pipeline.

Current and former clients include: Continuum Health Partners; EMD Serono; Genentech; Eli Lilly and Company; Mars Direct; Medtronic; Novartis; NYU-SCPS; Sepracor; Texas Children’s Hospital.

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