BlackBerry Continues Dominance Across U.S., According to BoomBox, Myxer’s Monthly Report on Mobile Entertainment Trends

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RIM Operating Platform Bigger than Android and iPhone Combined

“Despite what you may hear or read about in the press, RIM’s audience still dominates across the U.S., and far surpasses iPhone and Android in a number of important categories," said Myk Willis, CEO of Myxer.

While iPhone and Android are quick to grab much of the headlines these days, RIM has shown impressive results and rapid growth, according to Myxer’s latest report, BoomBox. For this month’s report, Myxer takes a hard look at year–over-year growth across smartphone platforms, and provides a breakdown of RIM data as it compares to the overall Myxer audience of more than 33 million users.

According to the study, RIM continues to far outpace Windows, Palm, webOS, Android, iPhone and Symbian based on mobile visits, growing from a 58% market share in March 2009 to a 63% share in March 2010. Of the other operating systems, Android comes in second, more than doubling over the same time period from 7% to 17%, while iPhone makes a modest jump to 4%, up from 2% from the previous year. Symbian and webOS occupy the smallest percentage of market share with less than 2% combined, while Windows Mobile was the biggest loser moving from 21% in 2009 down to 10% in 2010.

Interestingly, the same holds true when comparing total downloads for the month of March 2010, where BlackBerry accounted for a whopping 72% of the 22 million smartphone content downloads, followed by Android at 14% and Windows Mobile at 7%. The others did not fare as well, with iPhone only grabbing a 2% share, Symbian a 3% share and webOS and Palm only representing 1% of smartphone downloads.

RIM vs. iPhone & Android: Regional Breakdown

Looking at the regional breakdowns of the most popular smartphone operating systems, RIM also emerges as the clear leader. Across all U.S. states RIM is dominant in 44 of them, even when you combine Android and iPhone users for each state. BlackBerry only loses to the iPhone and Android in Alaska, Hawaii, Kentucky, and Louisiana, with Nevada and Texas representative of ‘swing states’, or less than a 10% differential in users.

RIM Handset Breakdown by Downloads and Gender

In terms of BlackBerry downloads on Myxer, the BlackBerry Curve 8330 was the most widely used by far, accounting for roughly 4.8 million of the total 22 million of the smartphone downloads for March 2010. The Blackberry Curve 8320 represented the lowest number of downloads with only 384,190.

As broken down by gender, women were surprisingly dominant across all BlackBerry devices, with the BlackBerry Pearl 8130 having the largest concentration of female users at 70%, and the BlackBerry Storm 9530 having the highest concentration of male users at 46%.

“With BlackBerry users downloading 16 million pieces of mobile content a month and growing, Myxer represents one of the largest communities of RIM users in the world,” said Myk Willis, CEO of Myxer. “Despite what you may hear or read about in the press, RIM’s audience still dominates across the U.S., and far surpasses iPhone and Android in a number of important categories. We continue to be very impressed by RIM’s growth, and remain confident that it will continue to be a preferred platform of choice by a wide cross section of mobile content consumers.”

Since 2005 Myxer has cataloged various data points: age, gender, geographic location, phone model, manufacturer, carrier, as well as the operating system of each handset that initiated a download from its delivery platform that now supports more than seven million monthly unique visitors downloading over 90 million content items from Myxer each month.

To download a copy of the full report, or subscribe to the monthly newsletter, please visit:

About Myxer
Founded in 2005, Myxer has become a go-to consumer destination for mobile entertainment and personalization- with one of the world’s largest catalogs of ringtones, wallpapers, videos, applications and games that have been downloaded over 1 billion times. At there are no hidden costs, no subscription fees and no surprises. For content providers and consumers, Myxer’s mobile platform enables radically simple and quick delivery of content. And for advertisers, Myxer offers a variety of high-impact offerings across the web and mobile web, including the ability to deliver branded content. Named a Top Wireless Company in 2009 by FierceWireless, as well as Best Music Service at the 2008 Mobile Entertainment Forum and Best Consumer Messaging Application at the Global Messaging Awards 2008, Myxer’s unique solutions continue to capture global and national attention. To learn more and see some of the exciting applications, go to

For Myxer
Eric Gonzalez 415.272.0836


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