Top Boating and Watersports Retailer, Overton’s, Makes Waves in the LinkConnector Network with New Campaign

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With the New Overton’s Affiliate Marketing Campaign in LinkConnector, Affiliates Gain a Proven Offer in the Boating and Marine Industry.

LinkConnector (, a leading Affiliate Marketing Network with progressive solutions for merchants and affiliates, announced today that it has partnered with Overton’s (, an exclusive boating and watersports retailer and Internet Top 500 Retailer (as part of Gander Direct Marketing Services, LLC), to expand the company’s reach through Affiliate Marketing. LinkConnector Affiliates will benefit from Overton’s large and frequently updated product feed and regularly distributed coupons and promotions.

“We really found LinkConnector’s Promotions Tool to be extremely valuable,” said Patrick Williams, Web Acquisition Manager at Gander Direct Marketing Services, LLC, which manages the websites for Overton’s and Gander Mountain. “Right in our Promo Manager, in the account interface, we can upload and manage all of our coupon codes, free shipping offers and other deals. These promotions then become readily available to our affiliate partners to use through the Promotions Feed. Using these LinkConnector tools, we get much more mileage out of the promotions we run with no added work.”

The new Overton’s Campaign in LinkConnector gives affiliates an opportunity to earn 4% per sale, with an average sale amount of about $150. Overton’s also provides LinkConnector Affiliates with two exclusive consumer promotions. One offers consumers free shipping on orders over $100 and the other offers $5 off of every $50 spent (up to $40 off). These two exclusive promotions enable affiliates to provide extra value when referring shoppers to Overton’s. Affiliates will earn commissions on Gift Card purchases, and they will have access to a large and frequently updated product feed. The Overton’s Campaign allows a wide variety of affiliate promotional methods including Email, Search Engine, Social Media and Coupon Marketing. The campaign has only a few SEM restrictions and allows direct linking from any search engine. Overton’s also gives affiliates the choice between running a Naked Link® or Standard Campaign.

The month of April begins the peak season for Overton’s, so affiliate partners should be able to launch their promotions now and profit. “We expect the new Overton’s Campaign to begin with a bang, and grow rapidly in the Network,” said Jackie Bates, LinkConnector’s Director of Marketing. “Working with an established retailer like Overton’s, during their peak summer season, will give affiliates an immediate foothold.”

About Overton’s

Overton's began selling water skis in the mid 1970's, operating in the back of a grocery store in Greenville, NC. The company has since grown to be recognized as the "World's Largest Watersports Dealer." The Overton’s catalog and website provide consumers with the widest selection of boating accessories and watersports equipment found online, all at extremely competitive prices

Gander Mountain acquired Overton’s in December of 2007, enabling Overton’s to expand their offerings and offer products in Gander's 119 retail stores throughout the United States.

To join the Overton’s LinkConnector affiliate program, visit:

About LinkConnector

LinkConnector, an Affiliate Marketing Network headquartered in Cary, NC, provides progressive solutions for merchants and affiliates, enabling them to increase online revenue and drive results. Since its inception in 2004, the company has continuously introduced new technologies to the industry, such as the Affiliate Widget Builder, advanced FraudFREE™ Protection System, Pending Sale functionality, patent-pending Naked Link Technology®, and Affiliate Connections™ optimizing technology to better meet affiliate and merchant expectations in a rapidly evolving industry. LinkConnector maintains a strong emphasis on network quality and stands by its zero tolerance fraud policy. Complementing its technological advances and innovative approach to Affiliate Marketing, LinkConnector also offers proven traditional affiliate marketing tools and approaches, such as standard linking campaigns. Combined with superior customer service, LinkConnector provides its merchants and affiliates a measurable edge in the market.

LinkConnector is operating as the fastest growing Affiliate Marketing Network—especially among Internet Retailer Top 500 companies.

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Jackie Bates
919-468-5150 ext. 4002
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