Market Motive Now Working With States To Provide Valuable Training for 21st Century Internet Jobs

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California now pays up to $5000 for online certification courses that teach Internet marketing

It's a big step for states to approve online courses, especially in Internet marketing training, and the timing couldn’t be better.

Market Motive signs on to help state employment programs provide cutting edge web-based Internet marketing training.

Companies of all sizes do business in one way or another online, and managing that presence is rapidly becoming a specialized – and sought after – profession. The Obama White House even has plans to install a Social Networks Manager to oversee Twitter and Facebook communications.

But are state employment training programs keeping pace with the need?

Recently, in compliance with the Workplace Investment Act (WIA), California’s EDD approved payments up to $5,000 for web-based training programs that teach a variety of Internet marketing skills, from Search Engine Optimization to Social Networking to Copywriting.

Prospective students must get approval from their EDD (unemployment department) counselor, which is usually based on having some marketing background or likelihood of continued employment in marketing.

It's a big step for states to approve online courses, especially in Internet marketing training, and the timing couldn’t be better. Employer demand for web marketing expertise is growing. Research shows that over 68% of marketing jobs require knowledge of Internet marketing and most grads haven't been taught these skills. Those that have them have a distinct advantage in the marketplace.

“I have a traditional marketing background, but couldn’t compete with others who had more Internet experience,” says Jeanne Oberstar, a long-time marketing professional. “I printed off job descriptions that demanded Social Media skills, and took them in to the EDD. They really dove into it, and helped me get set up with Market Motive’s web-based classes, which not only saves me gas money but without a doubt is making me more competitive and relevant.”

Today, Silicon Valley’s Market Motive is the primary provider of Internet marketing training for California’s EDD.

"We've had a number of students join our web-based Internet marketing certification programs thanks to the WIA and EDD," says Scott Milrad, Director of Education with Market Motive. "Our students have great success after graduation – some have even been hired before completing the program – and we're thrilled that the WIA initiative makes our training available so even more people can benefit. We’re happy to be part of the solution for so many job seekers."

Market Motive’s Internet training has already been approved in other states, including Minnesota.

"The advertising business is changing every day and Market Motive allows me to learn the latest Internet marketing strategies in the evenings, while networking for my next job during the day," says John Bement, 20-year advertising veteran and Market Motive student studying from Minneapolis. "Because the online courses are taught by industry seminar speakers, I'm able to keep up with the leading Internet marketing trends, receive certification and impress prospective firms."

A listing of Internet marketing training programs eligible for California’s EDD funding can be found at the EDD site.

Faculty Comprises Who’s Who Of Internet Marketing
Market Motive’s Dream Team faculty is made up of bestselling authors and speakers, including Avinash Kaushik, Google Analytics Evangelist and author of “Web Analytics 2,0”; Jennifer Laycock, author of “The Small Business Guide to Search Engine Marketing”; Bryan Eisenberg, New York Times bestselling author of “Always Be Testing”; David Szetela, author of the soon to be released “Pay Per Click Search Engine Marketing an Hour a Day”; Stuntdubl’s Todd Malicoat, respected SEO authority and speaker; Matt Bailey, Founder of SiteLogic and recognized authority on search engine marketing; and Greg Jarboe and Jamie O’Donnell of Online PR, pioneers and leading authorities on online publicity.

How Market Motive Works:
Members view online courses and interact with the all-star faculty to learn the latest internet marketing practices. After testing and certification, continuing members stay current via consultations and interactive workshops with the online marketing industry’s bestselling authors and speakers.

The structured curriculum includes web-based training videos, graded projects, weekly live webinars and online testing. Master Certification includes a dissertation defense, live webcast graduation and endorsements from the top authors and thought leaders in internet marketing. Ongoing memberships are available to groups and individuals for training updates and consultations with the top internet marketing consultants.

About Market Motive
Market Motive provides web-based training in SEO, Web Analytics, Social Media Marketing, Online PR, PPC Advertising, and Conversion Optimization. The strength of the program is not just the in-depth curriculum, but the personal involvement and passion of the industry’s top thinkers.

The company also provides consulting services to a limited number of clients. Market Motive was founded in 2007 by Michael Stebbins, John Marshall, and Avinash Kaushik and is based in Scotts Valley, California. For more information, visit or call (831) 706-2369.


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