This widget allows users to take sales information to the most popular online environment where they can help build the ShopRite community by sharing that information with friends.
Colchester, VT (Vocus) April 8, 2010
As Facebook’s popularity continues to grow, retailers are increasingly seeking ways to connect with consumers. That’s why MyWebGrocer has developed a platform for Facebook users to share weekly grocery specials online with friends.
The widget allows users to easily search for weekly specials and to share information about what’s on sale with others in their social network. It is designed for shoppers looking to save time and find the lowest prices available on their favorite products. For grocery retailers, it enables them to serve relevant grocery specials to Facebook’s 400 Million users, as well as an opportunity to drive promotional sales.
MyWebGrocer sought to leverage the strong inclination among social media users to search for and share information about “great deals,” according to MyWebGrocer’s Rebecca Roose, who managed the development of the application, as well as its launch on Facebook.
“Circulars are the most visited area of a retailers website,” according to Roose, who serves as MyWebGrocer’s Social Media Manager. “This widget allows users to take sales information to the most popular online environment where they can help build the ShopRite community by sharing that information with friends.”
“We choose the Facebook platform because we knew we’d be reaching shoppers where the spend their time online,” Roose continued. “Grocery purchase-decision makers are, like most other consumers these days, very active in the social media space. This was a natural environment in which to reach them.”
MyWebGrocer drives digital connections between consumers, grocery retailers, and Consumer Packaged Goods brands. MWG creates and manages digital solutions for clients including websites, digital media, online circulars, email marketing initiatives, mobile applications, social media strategies, and customer acquisition programs. MyWebGrocer works with more than 100 retailers nationally, representing more than 5000 stores, and operates the largest grocery ad platform in the nation.
For Information Contact:
Alison Kosakowski, MyWebGrocer