Prudential California Realty introduces SmartZip HomeScore Reports on Company Website - PruRealty.com

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Prudential California Realty has partnered with SmartZip Analytics to provide home investment ratings on its website http://www.Prurealty.com. Prudential California Realty is the first provider of SmartZip ratings and Home Investment Reports in northern California.

Prudential California Realty has partnered with SmartZip Analytics to provide home investment ratings on its website http://www.Prurealty.com. Prudential California Realty is the first provider of SmartZip ratings and Home Investment Reports in northern California.

SmartZip’s comprehensive ratings and home investment reports help homebuyers and investors easily rate and compare properties, analyze underlying factors that influence investment potential, and go beyond price to assess a home's long-term underlying value.

Visitors to http://www.PruRealty.com who perform a property search will find a SmartZip HomeScore for listings in their area of interest. These HomeScores indicate a home’s relative investment quality on a scale of 1-100.

Prudential California Realty’s agents use SmartZip reports to assist their clients in making decisions. “The SmartZip Home Investment Report was the piece of the puzzle that helped my clients to decide among many homes which one specifically had the best value for their long term investment goals,” said Kris Demarest, Realtor, Prudential California Realty.

SmartZip Analytics offers investment ratings and research for residential real estate, and has scored over 70 million properties nationwide - virtually every property in the United States. Their home investment reports consider hundreds of property and neighborhood factors that influence long-term home prices. Reports are available for both home owners and real estate investors to help them make more confident home purchase decisions. These reports include a detailed look at the home’s rating compared to those of its surrounding markets, neighborhood-level historical price trends, indicators of housing demand, risk factors, and the true costs of ownership. Reports for investors also include a thorough income and cash flow analysis.

About SmartZip Analytics, Inc.:
SmartZip Analytics is a leading provider of independent investment ratings and analysis for residential real estate. SmartZip is used by home buyers and investors looking to easily rate, compare and confirm the best places and properties to buy. SmartZip HomeScore and InvestorScore are quantitative ratings that assess a property’s risk-adjusted investment potential for homeowners and investors. SmartZip Scores are calculated using proven stock and bond rating analytics that consider hundreds of property and neighborhood factors. SmartZip home reports, available on over 70 million properties across the U.S., offer detailed insight into a home’s investment rating, including neighborhood-level price trends, indicators of housing demand, risk assessment and expense and cash flow analyses. SmartZip is a privately held corporation headquartered in Pleasanton, CA.

About Prudential California Realty:
Founded in 1887 as Mason-McDuffie Real Estate and transitioning to the Prudential name in 1997, Prudential California is a leading innovator of real estate technology solutions to its agents and clients. Prudential California Realty provides comprehensive real estate solutions when buying, selling and owning a home with more than 7,600 transactions and $2.8 billion in annual sales for 2009. The company offers consumers full MLS access to home listings through its website http://www.PruRealty.com. Owned by David Cobo and Ed Krafchow, the organization cumulatively has more than 1,800 agents and 36 offices. Prudential CA/NV is an independently owned and operated member of the Prudential Real Estate Affiliates.

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