TubeMogul Signs 25 Major Ad Campaigns In First Two Weeks Since PlayTime Launch

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With a proven track record for its new video ad platform, TubeMogul opens offices in New York on Madison Avenue.

"With our rich set of data, we are delivering the metrics brands care about like viewed-minutes and social actions."

Two weeks after introducing PlayTime™, the advertising industry’s first 100% transparent video ad platform, TubeMogul today announced that it has signed 25 major ad campaigns and opened a New York sales office.

PlayTime features videos as standalone content within social media, such as Facebook games and apps, and on comScore 250 publisher sites. Using its patent-pending Mass Audience Segmentation Technology (MAST), PlayTime targets viewers at a per-stream level to maximize a video's play time with target audiences. With PlayTime, advertisers only pay for videos watched.

The 25 major advertisers span tens of millions of guaranteed views, including campaigns for Fortune 500 companies in the retail, technology, automotive, and consumer product industries. For the first time, advertisers will have access to real-time reporting on which sites are delivering views and in what volume, how long viewers watch before clicking away, the number of social actions (i.e. Facebook sharing) and much more.

TubeMogul's New York office, which opens its doors today, fields a new team of sales executives with extensive experience in interactive advertising at Advertising.com (AOL), AudienceScience, Comedy Central, DoubleClick, Fox and Pointroll. The team will focus on expanding TubeMogul's relationships with marketing agencies, brands and media companies.

"What an auspicious way to open a New York office," comments Brett Wilson, CEO and Co-Founder of TubeMogul. "With our rich set of data, we are delivering the metrics brands care about like viewed-minutes and social actions."

About TubeMogul
TubeMogul’s mission is to get online videos watched and watched longer by highly targeted TV-sized audiences. TubeMogul services are powered by the company’s unprecedented data platform that processes billions of video streams every month from the Internet’s top publishers to know precisely who is watching what and where online. Advertisers and marketers never again have to choose engagement and accountability over reach if they use TubeMogul’s online video distribution, analytics and video ad platform. More play time is yours at http://www.tubemogul.com.

For more information about TubeMogul, contact:
David Burch
david(at)tubemogul(dot)com
+1 510 653 0501

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David Burch
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