Avectra Selected by AlwaysOn as an OnDemand Top 100 Winner

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Association management software innovator recognized for creating new opportunities in cloud computing and SaaS

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As the digital information created by businesses continues to explode at astronomical rates, the need to store, manage, analyze and share this information is becoming extremely challenging

Avectra, the leading provider of association management software, announced today that it has been chosen by AlwaysOn as one of the OnDemand Top 100 winners.

Inclusion in the OnDemand 100 signifies leadership amongst industry peers and recognizes game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Avectra was selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value and media buzz.

Avectra and the OnDemand Top 100 companies will be honored at AlwaysOn’s OnDemand event on April 19, 2010, at Hewlett-Packard’s Worldwide Headquarters in Palo Alto, Calif.

“As the digital information created by businesses continues to explode at astronomical rates, the need to store, manage, analyze and share this information is becoming extremely challenging,” said Tony Perkins, founder and editor of AlwaysOn. “We congratulate this year’s OnDemand 100 for providing the technology platforms and services needed to manage and leverage this new era of information complexity and overload.”

The OnDemand 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2010 list.

“Inclusion in this distinguished list confirms how innovative our on-demand association management software solutions are,” said Richard Davis, chief executive officer for Avectra. “While we’re honored by the recognition, we’re even more excited about how our technology creates success for our association clients.”

A full list of all the OnDemand Top 100 winners can be found on the AlwaysOn website.

About Avectra

For the last 16 years, Avectra has been translating our clients’ needs into market-leading association management software – whether our clients serve members by the hundreds or hundreds of thousands. Our 100% Web-based technology integrates data with business processes and then automates it, so our clients can engage members, provide access to all of their resources and get more done. Each of our solutions is continually refined by the user community, ensuring that we have the features our clients need to run their businesses and lead their industries. With ongoing, automatic upgrades that won’t disrupt service or incur additional costs, we keep our clients current with the latest technology. Avectra is headquartered in McLean, Va., with a regional office in Chicago. Avectra is backed by Sterling Partners.

To explore the netFORUM family of products, please visit http://www.avectra.com, or call 800-858-8272.

About Sterling Partners

Sterling Partners is a leading private equity firm with more than 25 years of experience partnering with entrepreneurs to build market-leading businesses and generate superior returns. With approximately $4 billion of assets under management, Sterling invests growth capital in industries with positive long-term trends and provides ongoing support to management through a dedicated team of industry veterans, operators, strategy experts and human capital professionals. Sterling Partners is a leader in education, healthcare and business services and is co-headquartered in Chicago and Baltimore. For more information, please visit http://www.sterlingpartners.com.

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, Venture Summit Mid-Atlantic, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen Silicon Valley, GoingGreen East and GoingGreen Europe. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors and advertisers like no other media brand.

Media Contacts:

Ray van Hilst, Avectra
(703) 506-7158
rvanhilst(at)avectra(dot)com    

Jodi Broadwater, Avectra
(703) 506-7169
jbroadwater(at)avectra(dot)com

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Ray van Hilst
Avectra
703-506-7158
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Jodi Broadwater
Avectra
703-506-7169
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