Drugs.com and Understand.com Enter Into Premium Drug Education Partnership

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Mechanism For Action™ Program Redefines Patient Education

Drugs.com has entered into an exclusive content partnership with Understand.com to provide pharmaceutical companies a new, premium educational 3D animation solution on the Drugs.com web site.

This PhRMA compliant educational initiative, The Mechanism For Action™ Program, enhances current drug-specific product information on Drugs.com with interactive 3D animations explaining how a drug’s mechanism of action works and how the product specifically treats its targeted disease or condition. Understand.com will exclusively develop the 3D content on a custom basis with pharmaceutical companies. In addition, the 3D drug animations will also be made available for patient education use on the pharmaceutical companies’ web properties.

Recent statistics show that Healthcare sites are one of the fastest-growing online destinations and consumers now routinely make use of dedicated websites offering authoritative, professional health information to supplement the advice of their healthcare provider. As the leading drug specific information destination online, Drugs.com attracts more than 12,000,000 unique visitors to its website each month. This first-of-its-kind patient education program will provide pharmaceutical companies with access to highly-targeted and engaged consumers seeking information about drugs that can treat their condition.

“This partnership combines Drugs.com vast library of information with Understand.com’s 3D medical animation expertise. Ultimately this will provide pharmaceutical clients access to millions of consumers, while improving the healthcare literacy of patients,” said Darik Volpa, Founder and Chief Executive Officer of Understand.com.

“We are very excited to offer this unique educational content.” said Philip Thornton, Chief Executive Officer of Drugs.com. “High quality 3D animation adds yet another dimension to our extensive array of online tools and resources.”

For information about participating in the Mechanism For Action™ program, visit: http://understand.com/drugs or contact Rob Griffin, Senior Vice President of Business Development at 775-851-1891.

About Understand.com
Understand.com is a global provider of web-based educational services that enable medical professionals, healthcare companies, medical device makers and pharmaceutical corporations to communicate more effectively with their target audiences. Understand.com uses engaging 3D animation and video to present hundreds of complex diseases, conditions, procedures and treatments in an easy-to-understand format that users conveniently access online. To date, Understand.com has educated more than 10 million patients and consumers worldwide.

About Drugs.com
Drugs.com is the largest and most comprehensive drug information resource on the web with over 12 million unique visitors per month. Providing free, independent, peer-reviewed, objective and up-to-date drug information at both consumer and professional levels, Drugs.com empowers patients and caregivers to take charge of their health and be more informed than ever before.

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Rob Griffin
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