Los Angeles (PRWEB) April 8, 2010
Starlight Runner Entertainment, a leading creator and producer of highly successful transmedia franchises, today announced that CEO and Transmedia Producer, Jeff Gomez, is confirmed to speak on transmedia storytelling at MIP TV 2010 in Cannes and Cartoons on the Bay 2010 in Rapallo, Italy. Gomez has shepherded transmedia storytelling amongst the International and Hollywood communities for over a decade having been commissioned to work on some of the world’s largest grossing blockbuster franchises including James Cameron’s Avatar for Twentieth Century Fox, Disney’s Pirates of the Caribbean, Tron, Prince of Persia and Fairies, Hasbro’s Transformers, Showtime’s Dexter, Microsoft’s Halo, Mattel’s Hot Wheels and Coca Cola’s Happiness Factory. Transmedia storytelling, as coined by Gomez, is the “the technique of conveying messages, themes or storylines to mass audiences through the artful and well planned use of multiple media platforms."
At MIP TV, Jeff Gomez will direct a workshop titled Principles of Transmedia Storytelling on Tuesday, April 13th, from 3:30 – 5:00 PM, alongside Nathan Mayfield, Co-Founder and Chief Creative Officer of Hoodlum, an Emmy Award-winning entertainment company based in Australia that specializes in producing high quality stories for multiple platforms. As part of the workshop, Gomez will reveal the fundamentals of strategizing and creating transmedia narratives that yield multiple revenue streams and increase the breadth of an intellectual property. Drawing from his expertise in producing and creating interactive multi-platform campaigns for successful franchise shows including ABC’s Lost and Flash Forward, Mayfield will elaborate on how to create the content from a narrative framework. Both Gomez and Mayfield will present case study items and visuals. http://bit.ly/a8m7a3
Following MIP TV, Gomez heads to Cartoons on the Bay to participate on the Cross-Media and Animation Panel taking place on April 17th, from 3:00 – 4:30 PM. Joining Jeff on the panel, Christy Dena, Australian producer and cross-media pioneer, and Derrick de Kerkhove, Professor at Toronto University, will address which narrative models are the most efficient marketing strategies for creating and planning a promotional campaign for today's entertainment and animation industries. http://www.cartoonsbay.com
Jeff Gomez has spoken at conferences around the world on the subject of transmedia storytelling including Produced By, O’Reilly Conferences, Digital Hollywood, Association of Brazilian Advertisers, Game Developers Conference, KidScreen Summit, Digital Media Wire’s Future of Television, among many others.
Gomez is a Board Member of the Producers Guild of America East where he has been a driving force in getting a new producer credit for Transmedia Producers ratified – an amendment which Gomez conceived and drafted and which was approved by the Producer’s Guild of America on Monday.
He founded Starlight Runner Entertainment with business partner Mark Pensavalle in 2000. The company has just recently announced a partnership with well-known animation house, Curious Pictures, to create original transmedia properties, marking Starlight Runner Entertainment’s landmark business move to develop and produce projects from their own Intellectual Property library. Gomez and his work have been profiled in reputable publications including Forbes, BusinessWeek, Variety, The Wall Street Journal, Publisher’s Weekly and World Screen News.
About Starlight Runner Entertainment
Starlight Runner Entertainment, Inc. (http://www.starlightrunner.com), founded by Jeff Gomez and Mark Pensavalle, is a leading creator and producer of highly successful transmedia franchises, maximizing the value of entertainment properties and consumer brands by preparing them for extension across multiple media platforms. Starlight Runner Entertainment also produces animated and live-action feature films, as well as digital content. The company packages books, comics and graphic novels, and develops videogames and alternate reality experiences with world-renowned partners and clients. Since the company launch in 2000, Starlight Runner has been commissioned by corporate giants including Disney (Pirates of the Caribbean, Tron Legacy), Hasbro (Transformers), 20th Century Fox (Avatar) and Coca-Cola (Happiness Factory), offering guidance on how to expand and broaden storyline universes of intellectual properties that can then be marketed in concert across a variety of platforms simultaneously or gradually.