The technology has matured, consumers feel comfortable with it, and service providers are making strategic investments and aggressively developing and marketing a wide variety of services in this space.
(PRWEB) April 9, 2010
Key executives from Nokia, AT&T, Alcatel Lucent, Verizon Wireless and many other companies in the people tracking sector will gather at the People Tracking & Location USA event in Chicago to debate solutions to indoor location, privacy management, data usage and many more key challenges facing the industry right now.
People tracking has been touted as a key emerging industry with high growth potential, and, with statistics estimating it to account for 46% of LBS income this year (Canaccord Adams), it is clear that the market is starting to soar.
John Tedesco, co-founder, president & CEO of Contigo, believes that 2010 is an exciting year for the people tracking industry. David Williams, senior product marketing manager, Enterprise LBS, AT&T Mobility, agrees: "The technology has matured, consumers feel comfortable with it, and service providers are making strategic investments and aggressively developing and marketing a wide variety of services in this space.”
With more than 200 million smartphones expected to ship this year (IDC), and wireless technology for people tracking expected to generate $4.85 billion by 2012 (Juniper Research), it seems that they’re right to have high expectations for the industry.
The timing of the People Tracking & Location USA event couldn’t be better. This is the first conference of its kind to unite the industry in one room to debate and discuss key solutions to further growth and push the industry forward.
With two days packed full of key strategies for monetising tracking services, exclusive market data and advice on industry changing technologies, the event will be pivotal for the tracking industry.
In addition, speakers from leading forces within the industry, such as Qualcomm, AT&T, Verizon, Nokia, Alcatel Lucent, Polaris Wireless, Xora and Sense Networks will lead the debate on how to ensure you maximise your profits and capitalise on the current market boom.
Highlights include an opening session with a detailed breakdown of the industry that will analyse all profit potentials and reveal key market data that will open your eyes to the possibilities of this field.
The conference not only covers key strategies for monetisation but also offers insightful analysis of the options for affordable indoor location by some of the leaders in this field: Polaris Wireless, Qualcomm and Bosch Sensortec.
With a mix of all the key players attending the event, People Tracking & Location USA will undoubtedly become one of the most important fixtures on the industry’s calendar.
For more information and to view the PDF brochure, please go to: http://www.thewherebusiness.com/peopletrackingusa/PeopleTrackingUSA-Brochure.pdf
Contact: Lucy Lincoln, Conference Organiser, TheWhereBusiness
Telephone: +44 (0) 207 3757595