Direct Technology Innovations (DTI) To Rebrand As FrontStream Payments

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It was confirmed today that previously acquired Direct Technology Innovations (DTI) , a leading merchant services provider, will undertake a multi-phased approach as part of FrontStream Payments 2010 rebranding campaign.

FrontStream Payments

DTI was recently named IFA’s (International Franchise Association) preferred merchant card processing provider.

DTI has been serving the merchant industry for 9 years and was recently named IFA’s (International Franchise Association) preferred merchant card processing provider. Since 2001, DTI has created and implemented many innovative merchant programs, including Click to Go Online Ordering®, which was developed to cater to small and medium sized restaurants, as well as national chains and franchises. Other successful programs include the Swipe N Go®Program and HWeb Mobile Ticketing Solutions. ®

“Rebranding is a strategic decision that consists of careful thought and planning,” said Emmet Seibels, CEO, FrontStream Payments. “Our rebranding process is an integrated and targeted PR and marketing communications strategy that will lead to DTI being known as FrontStream Payments. As a dedicated payment service provider, we have made significant strides in our ability to provide a variety of payment data capture solutions and FrontStream remains focused on meeting the everyday needs of our merchants and partners as we go forward to create a consistent brand identity within the credit card processing marketplace."

Edward Slominski, President and Founder of DTI stated, “The re-naming of the company will expand FrontStream’s brand presence within the industry. It will also serve as a platform to utilize the unique and value based offerings DTI has developed to a larger client base. This affirms a sign of renewed commitment to clients as we continue to deliver affordable and reliable products and services they have come to know and expect."

ABOUT FRONTSTREAM PAYMENTS
FrontStream Payments is a provider of payments processing services to merchants in the U.S. and Canada. The company is led by veterans of the merchant acquiring industry and delivers innovative, secure payment processing solutions that make it an attractive partner for affiliates, distribution partners, and merchants. Offerings include retail, hospitality, restaurant, transportation and e-commerce payment processing and payment software integration. FrontStream is headquartered in Brentwood, Tennessee with additional operations in Florida, Texas, and Washington. To learn more about the company, please visit http://www.frontstreampayments.com.

ABOUT DIRECT TECHNOLOGY INNOVATIONS (DTI)
DTI founded in 2001, offers a full range of merchant services including – Debit Card Processing, Credit Card Processing, EBT Services, Electronic Check Verification, Gift/Loyalty Cards, POS Software integration (all major brands), Internet Processing, Mail/Telephone Orders, Virtual Terminals, Telesales/Call Center Integration, Free Standing Terminal and Wireless Terminal Deployment, Mobile Ticketing Solutions, Kiosk Integration, Click To Go online ordering, Video Surveillance, and Credit Card Terminal Leasing & Rental Programs. To learn more about the company, please visit http://www.directtec.com.

CONTACT INFORMATION:

Chase Perry / 615-377-3799 ext 103
-- Vice President of Corporate Development
-- FrontStream Payments Inc

Mike Kirner / 954-943-3334 ext 484
-- Marketing Director
-- Direct Technology Innovations

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Kathy CharLee
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