Mongoose Metrics Announces Partnership with Leading CRM vendor SalesForce to Integrate Call Tracking Data

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Collaboration Allows Clients to Understand Entire Marketing Funnel from First Click to Phone Call

Mongoose Metrics (, an enterprise-level call tracking solutions provider, today announced its partnership with SalesForce CRM, the world’s leading customer relationship management (CRM) software vendor. The novel alliance provides SalesForce CRM users with another robust functionality to more effectively convert prospects into sales.

Specifically -- with the addition of call tracking data -- SalesForce CRM practitioners now can immediately see a number of invaluable data points, including: which marketing sources are driving phone calls, which keywords are driving calls, the last Web page callers visited before calling, the caller’s entire click history before placing the call and the caller’s geographic location as well as numerous customizable features relevant to each client’s specific sales needs.

“The power of adding call tracking data to SalesForce CRM lies in the dynamic bi-directional flow of information,” says Bradley Reynolds, chief executive officer of Mongoose Metrics. He adds, “Our data stream of phone call information can automatically create and update leads within SalesForce and conversely, any changes in SalesForce are immediately reflected in Mongoose Metrics’ data.”

Currently, SalesForce CRM helps sales professional generate more leads, effectively market through multiple channels, optimize lead management, convert leads into customers, view all account-related information and activities, keep sales representatives working productively, analyze sales pipelines and see what’s working and what’s not. Most importantly, an effective CRM solution helps keep sales and marketing focused on filling the sales pipeline and generating more revenue rather than manually tracking sales leads.

“Call tracking for CRM software is a no brainer. It’s really all about providing access to relevant information about customer activity through the entire sales cycle – from marketing source to final sale,” says Reynolds.

Overall, call tracking enables businesses to answer formerly mysterious marketing questions such as:

  •     Do my Web marketing campaigns generate phone calls?
  •     Do these phone calls generate revenue?
  •     Do certain pages or sections of my website cause visitors to pick up the phone? Do they take action over the phone?
  •     Do prospects who call end up back on the site? Do they end up purchasing online?

Mongoose Metrics’ entry into the Canadian marketplace is the first step in the company’s 2010 plans to expand internationally.

About Mongoose Metrics (
Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, the company expanded its service coverage area to Canada and the United Kingdom. For more information about Mongoose Metrics products and services visit or call 1.877.784.0496.

About Call Tracking
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller’s online behavior and buying persona.

More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions (phone calls) to more effectively determine success and make informed spending decisions.

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Kathleen Colan
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