PluggedIN Appoints Mark Stapylton as Managing Partner

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Former Senior Vice President at Harris Interactive brings 25 years of market research experience in guiding the firm's market research online community (MROC) strategy

Mark Stapylton

Mark brings so much to the table in terms of providing strategic vision for PluggedIN and helping our clients realize the full value of community-based research.

PluggedIN, specialists in online communities for market research and consumer insights, today announced the appointment of Mark Stapylton as Managing Partner and Senior Consultant.

Stapylton, who joins the company with more than 25 years' experience in research-based consulting on both sides of the Atlantic, specializes in brand and communications strategy, consumer insights, innovation and ideation, and brand engagement.

Most recently, he worked as Senior Vice President of Brand and Communications at Harris Interactive, prior to which he held senior positions at Wirthlin Worldwide, Knowledge Networks, Research International, AC Nielsen, Burke International and Young & Rubicam.

At PluggedIN, Stapylton will work with the partners to guide the strategic vision and direction of the company, while helping to develop and refine new market research online community product offerings that deliver strategic value to clients' organizations.

Commenting on the appointment, Ben Werzinger, Co-Founder and Managing Partner, said, "Mark brings so much to the table in terms of providing strategic vision for PluggedIN and helping our clients realize the full value of community-based research." Matt Foley, Co-Founder and Managing Partner added, "Mark has years of experience across a range of industries and methods that will help inform our MROC approach, while ensuring we continue to deliver superior insights and recommendations to existing clients."

For additional information on PluggedIN and the company's approach to market research online communities, visit http://www.pluggedinco.com.

About PluggedIN:
Rochester, NY-based PluggedIN Co. specializes in the development of online communities for market research and consumer insights.

Contact:
Matt Foley
Managing Partner
PluggedIN Co.
585-286-5816
mfoley(at)pluggedinco(dot)com
http://www.pluggedinco.com

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