Aurora Feint to Catalyze Facebook Style Virtual Goods Industry with OpenFeint X; Company Welcomes Apple's Endorsement of Online Gaming; OpenFeint X, Currently Built on Top of OpenFeint, to Also Support Game Center When Live

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OpenFeint to continue to Invest in OpenFeint Services and Developer SDK OpenFeint's 19M players will automatically get OpenFeint X accounts

OpenFeint has become a de-facto standard in core online game services such as leaderboards and achievements

Aurora Feint, creator of the OpenFeint platform, welcomed Apple's launch of Game Center today and endorses it as a major step forward in online mobile games for the Apple gaming ecosystem. Aurora Feint runs OpenFeint as a free online service primarily for leaderboards and achievements, which currently reaches 19 million iPhone, iPad, and iPod Touch gamers. The company will drive revenue growth for the mobile gaming industry with its OpenFeint X virtual goods social gaming platform for operating free to play micro-transaction based games with no server operations. All OpenFeint player accounts will automatically become OpenFeint X Player accounts when OpenFeint X goes live for the general public, so the OpenFeint community will continue to thrive.

"OpenFeint X is currently built on top of OpenFeint and in the future it will also sit on Apple's Game Center social graph, achievements and leaderboards so developers and gamers don't miss a step," said Jason Citron, CEO of Aurora Feint. "Apple is a key partner and we are delighted that they have validated the first half of the OpenFeint vision and we can now fulfill the second half: OpenFeint X and Virtual Goods based Social Games. Our developers can be 100 percent assured that we will continue to invest in OpenFeint so our 1500 live games, 2000 games in development and 19M players have a flawless experience with OpenFeint and Game Center."

OpenFeint X, launched in February, is a virtual goods social gaming platform that enables virtual goods management for free to play games with ZERO server operations. OpenFeint X is live today in Aurora Feint 3 for the iPad.

"OpenFeint has become a de-facto standard in core online game services such as leaderboards and achievements," said Peter Relan, Chairman of Aurora Feint. "That's the first step, but the real money opportunity is in allowing developers to create the next Zynga or CrowdStar, which will happen with the virtual goods social games platform that we've created in OpenFeint X."

OpenFeint X features include a full virtual goods store, detailed analytics, a game-specific currency wallet, and downloadable game assets so game content can be pushed live in real time. The OpenFeint X developer program will only be open to OpenFeint game developers who will work with OpenFeint to transition to Game Center in the future.

About Aurora Feint, Inc:
Aurora Feint Inc's software development kit, OpenFeint, allows game publishers to implement services which enable mobile social gaming. With over 12 million registered users and a presence on over 1,000 iPhone games, OpenFeint is the first and largest social gaming platform for the iPhone. Aurora Feint is backed by DeNA Inc.

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Ken Johnston

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