Top Retailers Double Charity Donations for Spend For Good Shoppers on Earth Day to Benefit “Green” Music Charity Reverb

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Borders,, Land of Nod, Shopbop, eBags, Moosejaw and PetSmart Double Earth Day Donations; Promotion Supports Reverb and Top Music Artists to Help Them Educate Fans About Sustainability

This year marks the 40th anniversary of Earth Day - the perfect time for consumers to give back and make a marked impact on preserving the environment. To help consumers in their Earth Day efforts, Spend For Good ( has enlisted a number of the top retailers featured on its charitable shopping site, including Borders,, Land of Nod, Shopbop, eBags, Moosejaw and PetSmart, to double donations to its featured “green” charity Reverb ( on Earth Day, April 22.

"Earth Day is an important annual event that reminds each of us that we can do more to create a healthier, more sustainable environment," said Cristal Mendlen, Spend For Good co-founder and managing director. “In these hard financial times, we are dedicated to making the process of giving back easier by allowing consumers to donate needed funds to important charities like Reverb, without having to reach back into their own pockets. We are excited that on Earth Day, shoppers on our site can give even more to the environment through the generous retailers who have increased donations."

Reverb is a nonprofit organization that develops turn-key greening programs for musical artists' tours while conducting grassroots outreach and education with music fans everywhere. Current artists partnering with Reverb include the Dave Matthews Band, Jack Johnson, Lilith Fair and the Honda Civic Tour among many others.

"We are committed to educating musicians and their fans to take action toward a more sustainable future," said Lauren Sullivan, director and co-founder of Reverb. "The additional funds that Spend For Good and the dedicated retailers on its site are raising for us on Earth Day will make a difference in helping to further our mission."

To participate in the Spend For Good Earth Day Shopping Event, all consumers need to do is shop through the Spend For Good site on April 22nd. While shoppers will be able to choose from hundreds of popular online stores on the site, they are encouraged to support those retail partners that have offered to double their contributions on Earth Day: Borders (7% of purchase amount), (10%); Land of Nod (12%); Shopbop (14%); eBags (12%); Moosejaw (10%); and PetSmart (11%).

Event details:

What: Spend For Good Earth Day Online Shopping Event; Top retailers will double charitable donations for purchases made through the Spend For Good site to support green music charity Reverb

When: Thursday, April 22, 2010 – 12:00 a.m. – 12:00 a.m. CST

Where: Spend For Good Online Charitable Shopping Site –

About Spend For Good
Spend For Good, LLC is a premier provider of charitable web-based services. The company’s site,, provides consumers a seamless way to give back to important charities every time they shop online, at no additional cost to them. When users shop through the Spend For Good site, a percentage of their purchase is automatically contributed to the charity of their choice. In most cases, this percentage is significantly higher than other charitable shopping sites. Spend For Good enables shoppers to feel good about the impact they are having on important charitable efforts, while providing the means for those charities to thrive. The site offers hundreds of reputable brands and well-known charities, and provides the information needed to help consumers make more informed purchase decisions. Spend For Good is headquartered in Chicago and is privately held. For more information, visit

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Andrea Cousens
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