Lebara Launches New Multimedia Services - Free Browsing and Competitive Rates for Mobile Internet and Mobile Downloads

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Lebara Mobile, this year’s winner of the Mobile News Best MVNO Award, today announced the launch of the first ever mobile portal with nationally focused sites offered in multiple languages. The new services are now available to all UK customers with mobile internet capable handsets.

Lebara Mobile, this year’s winner of the Mobile News Best MVNO Award, today announced the launch of the first ever mobile portal with nationally focused sites offered in multiple languages. The new services are now available to all UK customers with mobile internet capable handsets.

Details of service – the portal provides:

  •     Access to the wider mobile internet via Google search and quick links to favourites including Facebook, MySpace and Hotmail
  •     Free access to:

o    The latest news, sport and entertainment
o    Browse thousands of downloads from customers’ home countries (e.g. games in different languages, ringtones, wallpapers from local artists and major Bollywood titles)
o    6 launch sites for Indian, Pakistani, Arabic, Nigerian, Polish and Filipino communities, available in English and Hindi, Urdu, Arabic, Polish and Filipino

  •     To get started, customers simply use their Lebara SIM to send a free SMS with the word SETTINGS to 44080, follow the set-up instructions and start browsing

Lebara is offering free browsing as part of the launch promotion until June 30th, up to 10MB per day. The normal daily rate is 50p per day, whilst the uk.lebara.mobi portal will continue to be free to use after the promotion.

Rates & charges:

  •     Introductory offer:

o    To celebrate the launch, mobile internet browsing is free until 30th June up to 10MB (after June 30th, the 50p per day rate applies – see below)

  •     Standard rates:

o    Free access to the Lebara portal for the latest news, sports and entertainment
o    The daily rate for browsing the wider mobile Internet is 50p per day up to 10MB, after which a competitive 15p per MB rate applies
o    For each download, the price quoted includes data transfer charges

Yoganathan Ratheesan, CEO of Lebara, said: “To millions of customers around the world, Lebara is seen as leading the way in providing services which bring them closer to their friends, family and community. The launch of our mobile portal and downloads further emphasises our commitment to this goal. Lebara is building on its position as the global leader in international mobile services, and we will continue to innovate to provide the best possible experience to our customers throughout the group and within the UK.”

Everyone can benefit from Lebara Mobile’s low rates, with international calls starting from as little as 4p per minute, national calls at 10p per minute and text messages just 10p per message. There are no hidden charges and no strings attached, no lengthy connection codes to dial and no long-term, restrictive contracts to sign up to.

Lebara Mobile’s low-cost international SIM cards and top-up are available at over 95,000 outlets around the UK and via the Lebara web site. For more information about the new Multimedia Services and Lebara Mobile’s offering and tariffs, please visit: http://www.lebara-mobile.co.uk.

http://www.lebara-mobile.co.uk
http://uk.lebara.mobi
http://www.lebara-mobile.co.uk/en/internet_on_your_phone.php

About Lebara Mobile
Lebara Mobile’s vision is to be the leader in providing low-cost, high quality international mobile services. Lebara Mobile was founded in 2001 as part of the Lebara Group. Lebara was ranked as the UK’s fourth fastest-growing private company in the Sunday Times ‘Fast Track 100 listing’ in 2006, was voted Best Newcomer at the Mobile Industry Awards in 2008, was recognised as delivering the Most Innovative Service at the 2009 Mobile News Awards and won Best MVNO at the 2010 Mobile News Awards.

For more information and images, please contact:
Sam Harrisingh / Alex Young
MS&L for Lebara Mobile
+44 (0)20 7878 3137 / 3192
sam(dot)harrisingh(at)mslworldwide(dot)com / alex(dot)young(at)mslworldwide(dot)com

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Alex Young

+ 44 (0)207 878 3192
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