Walter E. Smithe Furniture Launches Search for Next Commercial Star

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Walter E. Smithe Furniture, known throughout the Chicago area for its memorable commercials, has launched a contest in which the winner will appear in one of the company's upcoming TV campaigns.

Chicago's best couch potato comedians and furniture fame seekers can enter to win a walk-on role in an upcoming commercial, to be filmed later this year.

What do entertaining guru Martha Stewart, sports icons Stan Mikita and Ernie Banks, and YouTube rapping sensation Sammy Stephens have in common? They all have shared the screen with Walter, Tim and Mark Smithe, the ubiquitous Smithe ("with an e") brothers in memorable commercials for Walter E. Smithe Furniture (

Chicagoans with similar performing ambitions can apply to join the ranks of this elite group by entering the "Be in a Walter E. Smithe TV Commercial" sponsored by the Eric & Kathy Morning Show, Chicago’s top-rated morning radio program airing weekdays 5:30 to 10 a.m. on The Mix 101.9.

“Chicago’s best couch potato comedians and furniture fame seekers can enter to win a walk-on role in an upcoming commercial, to be filmed later this year,” explains Walter E. Smithe III.

Pitch people wannabees must apply April 13-16 on the Eric & Kathy Scoop page at Contestants will be asked to submit a photo and short pitch of their own about why they are perfect for the commercial. A panel of judges will pick three finalists and post their information online April 19. Listeners will then vote for their favorite, and the winner will be announced April 30.

“Through the years, we’ve dueled with table lamps, ski-jumped off a coffee table, dressed as cavemen, and even masqueraded as talking babies. And yes, those baby pants did make me look fat,” reminisces Tim Smithe, who develops concepts for the company’s locally famous advertising.

“The winner should be prepared to expect the unexpected. However, we can promise the usual high jinks and self-parodying antics that Chicago area viewers have come to know us for,” adds Mark Smithe.

Smithe Furniture is supporting the campaign with a television commercial of its own, which began airing April 8, as well as guest appearances by the Smithe brothers on The Eric & Kathy Show.

About Walter E. Smithe
Walter E. Smithe is a four-generation, family owned and operated furniture retailer that originated in 1945 on Chicago’s northwest side. Today, from its Itasca, Ill., headquarters, it operates 13 showrooms throughout Chicagoland and northwest Indiana. The company’s “you dream it, we build it” approach allows consumers to customize their furniture purchases with thousands of different upholstery fabrics and leathers, and a variety of special treatments. Design services from more than 300 company designers are included with every purchase.

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