New Potato Technologies™ Announces Exclusive Distribution Agreement with iWorld™ Australia for Australia and New Zealand Markets

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New Potato Technologies and iWorld Australia Partner to Bring Innovative Mobility and Communications Accessories to Australia and New Zealand.

New Potato Technologies, an innovator and developer of iPod® and iPhone® accessories, today announced it has partnered with iWorld Australia in an exclusive distribution agreement to sell its products in Australia and New Zealand.

New Potato’s first product to be offered by iWorld, FLPR™, is a revolutionary new accessory and app that transforms iPhone and iPod touch into a universal remote control. FLPR lets users control multiple electronic devices, including televisions, cable and satellite boxes, stereo systems, lights, ceiling fans and just about anything else that uses an infrared remote control. The revolutionary FLPR replaces a sea of remotes cluttering up the home. FLPR will be available from iWorld Australia starting in May 2010.

“We are very excited to have iWorld Australia on board to launch the New Potato line of products into the Australian and New Zealand markets. iWorld’s team has the relationships in place to leverage their years of experience in the consumer electronics space to build and grow the New Potato brand,” said Rick Case, vice president of sales at New Potato.

In an accessories market where true technological innovation has been lacking, New Potato is leading the way by fully leveraging the iPhone 3.0 OS and developing accessories that work in concert with applications.

“The market has been begging for innovative products that marry apps and accessories that work together” said Chad DeClase, Sales Director at iWorld Australia. “New Potato’s product lineup, starting with FLPR, brings innovation back to the iPhone and iPod space and will drive the category in a new direction. iWorld Australia will be at the forefront of this movement, as the first to offer these solutions to our retail partners.”

About New Potato Technologies:
New Potato Technologies (http://www.newpotatotech.com) is a consumer electronics company headquartered in Wilmington, North Carolina, and focused on extending the amazing iPhone, iPod and iPad™ platforms into new innovative areas.

About iWorld Australia:
iWorld Australia is a leading supplier of Digital Lifestyle products in both Australia and New Zealand, serving as a trusted quality distributor in the IT channel servicing major national retailers and the Apple retail stores.

For more details on FLPR and New Potato, visit newpotatotech.com or contact sarah(at)newpotatotech(dot)com.

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Sarah Sheffield
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