Glenny's Gets Healthy Marketing with StreamSend

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StreamSend, a leading email marketing software provider, has helped healthy snack-maker Glenny's raise its brand awareness online while improving email communications with its customers.

StreamSend, a leading email marketing software provider, has helped healthy snack-maker Glenny's raise its brand awareness online while improving email communications with its customers.

Glenny's has been creating delicious, healthy snacks for nutrition-conscious dieters since 1979. Nutrition experts, national magazines and numerous celebrities endorse Glenny's low-fat, low-calorie, and high-fiber snacks as a great way to control appetite and lose weight. Glenny's Soy Crisps are the #1 selling soy crisps in drugstore chains across the U.S.

Continuing its commitment to offer its customers both selection and convenience, Glenny's wanted to build its online presence and customer relationships. After choosing email newsletters to share product updates, launches and promotions, Glenny's began using an in-house email marketing system. But as the program grew, a stronger, more robust system was needed.

Turning to StreamSend email marketing after a competitive review, Glenny's soon connected with a new set of capabilities at a low cost. First, by gaining its own IP address, Glenny's deliverability could not be affected by the poor emailing practices of shared IP users. And StreamSend's guidance with email content and major ISP relations added to Glenny's online reputation and deliverability.

Glenny's has also built readership with other StreamSend capabilities, such as the "Share with Friends" social network feature, Google Analytics to learn from each mailing, and overall campaign management that lets Glenny's send out timely, effective emails twice a week to a growing audience that now exceeds 13,000 readers.

After working with StreamSend, Glenny's open rate, deliverability and conversion rate have all risen considerably, making email marketing an essential part of its marketing program.

"We chose StreamSend over the competition because the combination of their unique features and excellent pricing give us the ability to maximize the profitability of our email campaigns," said Menachem Ani, Glenny's eCommerce marketing director. "It is a decision we're glad we made."

About StreamSend
StreamSend offers an easy-to-use, affordable and reliable email marketing software solution designed to help businesses make the most of their time and money when sending an email newsletter or other email campaigns. StreamSend offers a number of industry-leading standard pricing plans and also has strong private-label and affiliate programs. Started as part of EZ Publishing, a web hosting and design company founded in 1998, StreamSend is now the company's flagship product.

CONTACT:
Jim McNulty
StandPoint Public Relations
508-481-2024
jmcnulty(at)standpoint-pr(dot)com

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