Alan Chumley Joins CARMA as Senior Consultant

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Alan Chumley will be joining CARMA International as a senior measurement consultant. Chumley will serve on CARMA's senior management team and consult with CARMA's U.S. and international clients. Chumley's expertise is in social media and business outcome measurement, and the related impact of communication efforts.

We're thrilled to be bringing Alan aboard

CARMA International, the global leader in media analysis, announced today that Alan Chumley will be joining the firm as a senior measurement consultant. Chumley will serve on CARMA's senior management team and consult with CARMA's U.S. and international clients.

"We're thrilled to be bringing Alan aboard," said Albert Barr, CARMA's founder and CEO. "He is a recognized thought leader in the media measurement industry, and he truly appreciates all sides of the measurement equation having worked in corporate communications as well as on agency and measurement supplier teams."

Chumley said, "I'm excited for this opportunity to join the world's leading PR measurement company and to help CARMA remain a pioneer in media analysis." Chumley added that he is most looking forward to using his expertise in social media and business outcome measurement to demonstrate the value and impact of communications.

Christopher Scully, CARMA's Vice President of Research, commented, "Alan is going to be a real asset to client services and our team of expert analysts. He has the right mix of experience in social media and business outcome measurement for our growing areas of business."

Chumley has been a vocal proponent of PR measurement in Canada throughout his career. Prior to joining CARMA, Chumley served as the principal of measurement consultancy PRooph, the Director of Measurement at Hill & Knowlton Canada, a VP at Cormex Media Content Analysis, and a Director of Corporate Communications at Bell Canada. He holds a masters degree in communication, media and culture from York University with research that focused on audience studies and reception analysis. Chumley teaches PR measurement at Ryerson University in Toronto and speaks, blogs (alanchumley.wordpress.com), and tweets (alanchumley) about communications measurement.

About CARMA International, Inc.

CARMA International (http://www.carma.com), founded in 1984, stands apart as the world leader in media research with an emphasis on human analysis. Using state of the art, proprietary software, and specialized research methodologies, CARMA analysts translate traditional and non-traditional media metrics into strategic insights that inform communications programming and planning. CARMA is a privately held company headquartered in Washington, D.C., with offices in Hong Kong, London, New Delhi, Paris, Sao Paulo, Singapore, Sydney, Tokyo, and Toronto. For more information about CARMA, visit http://www.carma.com.

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