New Book Shows How to Increase Sales With Content-Based Advertising

In “Customers Now,” Expert Marketer Takes You Step-by-Step to Higher Profits

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A fundamentally sound and very current look at the opportunities in content network advertising. I recommend that my competition NOT read this book.

New York, NY (PRWEB) April 12, 2010

Would you like to advertise more effectively on the Internet? In a new book, online advertising expert David Szetela shows you how. You’ll learn to take advantage of two great content advertising programs to get much greater bang for your advertising buck.

Customers Now: Profiting From the New Frontier of Content-Based Internet Advertising” demonstrates, clearly and concisely, how to master two simple programs: Google’s AdWords (AdWords.google.com) and ContextWeb’s ADSDAQ Ad Exchange (ADSDAQ.com). Using these programs well will enable you to get your message out much more efficiently and greatly strengthen your customer base.

If you want to increase demand for your products and services (and who doesn’t?) — if you worry that you’ve maxed out on keyword-driven search-engine marketing — if your customers are seeing fewer leads — “Customers Now” has the answers you’re looking for.

Author Szetela is an acknowledged expert. The author of two lessons in the Search Engine Marketing Professional Organization’s Advanced Search Advertising Course, Szetela is a regular speaker at PPC Summit, MarketingSherpa, B2B Summit, Search Engine Strategies, SMX, and SES events. He also hosts a weekly radio show, “PPC Rockstars.” After 25 years in technology sales and marketing with Apple and Ziff-Davis Publishing, he founded Clix Marketing, a leading pay-per-click agency that creates and manages ad campaigns on services like Google AdWords and ContextWeb’s ADSDAQ Ad Exchange.

If you want to bring new ideas and energy to your company’s Internet marketing, pick up “Customers Now.”

“It’s about time Search Engine Marketers realized that ‘Content’ is not ‘Search.’ Smart advertisers get that fact and make full use of Content Networks to increase their ROI, but if you are one of those who keeps trying to run your content campaigns like your search campaigns, stop right now and read this book. It will open your eyes to all the possibilities that the Content Networks offer.”
— Mary O’Brien, Chairman, PPC Summits

“A fundamentally sound and very current look at the opportunities in content network advertising. I recommend that my competition NOT read this book.”
                        — Jeff Hudson, ThePPCBook.com

Read what other people think about the book at David’s Squidoo lens.

Upcoming Speaking Tour:

  •     April 13-15: PubCon South 2010 in Dallas (several panels)
  •     May 17-19: Keynote speaker at Search Exchange in Charlotte, NC
  •     June 8-11: Internet Retailer & Expo in Chicago (panelist)
  •     June 21-23: AffCon2010 – Denver (panelist)

David Szetela’s, “Customers Now: Profiting From the New Frontier of Content Based Internet Advertising” is published by iUniverse, ISBN 978-1-4401-7101-7 and is available for purchase on Amazon.com. Suggested retail price is $23.95 for hard-cover and $13.95 for soft-cover.

Visit http://www.CustomersNowBook.com for your complimentary excerpt from the book or interact on Twitter with @CustomersNow.

PRESS CONTACT

Jamie O’Donnell
SEO-PR
415.606.5914 ofc

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