New York, NY (Vocus) April 13, 2010
Computer Generated Solutions Inc. (CGS) is set to showcase a revolutionary new Media Asset Production Management System for Microsoft Dynamics AX at the upcoming NAB Show in Las Vegas. The result of more than 18 months of development, the breakthrough technology provides media and entertainment companies with an end-to-end business solution designed to streamline the flow of digital and physical products through their operation by managing the entire post-production lifecycle. Developed in collaboration with Microsoft® and Ascent Media Group, the new system combines core capabilities of the popular Microsoft Dynamics® AX business management (ERP) solution with industry-specific requirements to deliver a uniquely comprehensive and flexible solution. CGS will conduct live demonstrations of the software in Microsoft booth #SL200 in the NAB Show exhibit hall on April 12-15.
“Media and entertainment companies face distinct challenges in a fast-changing digital world,” noted Mathilde Sanson, Vice President of the CGS Microsoft Dynamics practice. “To keep pace with the rapid evolution of industry requirements, these companies have historically been required to implement multiple, disparate systems that each address only a specific part of the process. For many companies, this integrated system will replace several legacy software tools by providing everything needed to manage the complex and time-sensitive media production lifecycle.”
The new Media Asset Production Management System for Microsoft Dynamics AX provides a single easy-to-use interface for all services being performed on both physical and digital assets, enabling faster, higher quality media asset management, order management, customer service, billing and financial planning. The open architecture combined with the large pool of trained Dynamics AX systems integrators allows content creators, media distributors and service providers to rapidly and cost effectively integrate their systems to form a complete end-to-end supply chain. Accurate metrics and business intelligence can then be utilized to drive continuous process reengineering to help studios, broadcasters, and distributors bring digital content to the marketplace faster and more cost efficiently.
According to Salim Faroukh, Senior Global Product Manager, Microsoft Dynamics AX, “The media asset production solution offers media companies significant opportunities to streamline processes and gain operational efficiencies. This solution addresses the needs of media production companies and standardizes them by utilizing the best practices built into the Dynamics AX business application solution.”
“The media asset production solution brings the scale and extensibility of a cross industry ERP system to the media and entertainment industry,” said Jose Royo, CEO of Ascent Media Group. “It can be utilized by companies across our industry to bring the benefits of an efficient supply chain to media and entertainment, which frees up content creators and distributors to focus on the creative elements of production and the execution of new revenue-generating strategies.”
The Media Asset Production Management System takes advantage of the familiar Microsoft computing environment to drive down training time, reduced administration and maintenance, and provide faster access to information, enabling better business decisions. In contrast to proprietary business systems, Microsoft Dynamics solutions offer customers the freedom and security of Microsoft support and availability of wide-ranging services through its worldwide partner community.
The new system is targeted for post-production companies, studios, internal creative departments, creative agencies, and related businesses.
For twenty-five years, CGS has enabled global enterprises, regional companies and government agencies to drive breakthrough performance through technology. With global delivery capabilities, expertise across leading platforms and deep experience in multiple industries, CGS has become the IT partner of choice for thousands of organizations worldwide. CGS delivers a wide array of proprietary and third-party business applications, technology and business services, outsourcing solutions and learning & communications platforms. Headquartered in New York City, CGS maintains a worldwide presence with 20 offices in North America, Europe and Asia. For more information please visit http://www.cgsinc.com.
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