San Clemente, CA (PRWEB) April 13, 2010
Hearing ABC, a provider of custom websites and online marketing solutions exclusively in the audiology industry, is pleased to announce its participation as a featured exhibitor at the 2010 Audiology Now! Conference and Exhibition held April 14 – 17, 2010 at the San Diego Conference Center in San Diego, California.
Hearing ABC experts will be speaking with attending audiologists during the conference about the importance of having a comprehensive Internet marketing strategy to capture online searchers seeking information and solutions about hearing issues in their area.
"Over 5 million web searches every year are conducted on key terms like 'hearing aid' and 'hearing loss' alone," says Warren Willard, Founder and CEO of Hearing ABC. "The Yellow Pages and direct mail ads are simply no longer a practical solution for today’s private audiologist trying to attract new patients."
In fact, over 80% of all searches for specialty services like doctors and dentists are now conducted online using local keyterms (eg: “audiologist in Irvine”), according to recent studies. And baby boomers and senior citizens, the segment most likely to seek hearing help, are the fastest growing segments of people regularly using the Internet to find information and solutions.
"Most audiologists today recognize that seniors are online and they need a website to lend credibility to their practice. That’s a good first step, but what good is a website if no one can find it? When someone is online searching in your area for help with their hearing loss, are they going to find your practice? Helping drive this kind of targeted traffic to our audiologists' practices is exactly what we specialize in at Hearing ABC."
But it doesn’t stop with simply having a brochure style website for your practice.
"Providing a trustworthy source for information and resources about hearing is also very important," Willard continues. "Audiologists today face a lot of challenges when it comes to reaching out to new and existing patients and their families. People are often scared or embarrassed to admit they have a hearing problem, and are even more reluctant to take action and see a doctor. What’s more, they are bombarded by ads from hearing aid companies and often are misinformed, or have not been properly analyzed. By offering straightforward information, professional details about you, your staff and facilities, easy online consultation scheduling, and exactly what they can expect during an appointment, you can help give your patients the peace of mind they are seeking."
Hearing ABC's websites for audiologist practices include a lot of informational resources and credibility building options and features, including an educational article library, video interviews and office tours, free reports, personal blogs and bulletin boards, email signup and appointment scheduling and reminders. Each website is optimized on an ongoing basis for the most popular keywords related to hearing problems and registered with the local search engines like Google Local to help drive traffic to individual practices.
Learn more about Hearing ABC and its exclusive online marketing solutions for audiologists at http://www.hearingabc.com. Visit Hearing ABC at the Audiology NOW! event April 14- 17, 2010 at the San Diego Convention Center, booth # 540.
ABOUT HEARING ABC– Hearing ABC is a premiere website development and online directory service specifically serving practicing audiologists. Warren Willard, Founder and CEO of the company, is a serial entrepreneur with a successful track record spanning over four decades for starting and running specialty businesses. Hearing ABC combines professional website design, informational and directory resources, and custom Internet marketing packages to help match people seeking information about hearing issues with qualified professionals in their area. For more information about Hearing ABC, its founder and solutions, visit http://www.hearingabc.com.
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