Chief Marketing Officer of the Year Finalists Named

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Award to Recognize Senior Marketing Executives for Excellence in Their Field

The Chief Marketing Officer Institute announced today finalists for its Chief Marketing Officer of the Year award. The CMO Institute created the award to recognize Chief Marketing Officers, or executives in an equivalent position, who demonstrated outstanding leadership across various disciplines of the marketing field during the prior year. This year’s finalists include marketers that overcame difficult economic headwinds to produce impressive results in two categories: large organizations (revenue greater than $250 million) and small to mid-size organizations (revenue less than $250 million).

Nominees were evaluated across several categories of performance, including: market orientation and customer intimacy, accountability for results, commitment to innovation, and overall contribution to the success of their company. Based on these measures, this year’s finalists are:

Large Organizations ($250 million or more in revenue)
Jeff Hayzlett – Chief Marketing Officer, Kodak
Allen Klose – Chief Marketing Officer, ACE Cash Express
Richard Marnell – Senior Vice President of Marketing, Viking River Cruises
David Mitchell – SVP & Chief Marketing Officer, Open Solutions, Inc.
David Norton – SVP & Chief Marketing Officer, Harrah’s Entertainment

Small to Mid-Size Organizations (Less than $250 million in revenue)
Timothy Gilbert – SVP & Chief Marketing Officer, Campus Management Corp.
Tim Kopp – Chief Marketing Officer, ExactTarget
Terrie O’Hanlon – Senior Vice President and Chief Marketing Officer, Manhattan Associates
Curtis Porritt – Senior Vice President of Marketing, MasterControl, Inc.
Thomas VanHorn – Vice President Global Marketing, Application Security, Inc.

A distinguished panel of judges will determine the CMO of the Year in each category based on detailed information about the nominees' achievements. This year’s judges include:

Austin Bankhead – Publisher, Omniture, an Adobe Company
Jill Beraud – Chief Marketing Officer, PepsiCo
Jamie Cornell – Chief Marketing Officer, Prudential Retirement, a division of Prudential Financial
Minette E. Drumwright – Associate Professor of Advertising, University of Texas
Dennis Dunlap – Chief Executive Officer, American Marketing Association
Lisa R. Kranc – Senior Vice President of Marketing, AutoZone, Inc.
Thomas J. Steenburgh – Associate Professor of Marketing, Harvard Business School
Andrew Varga – Chief Marketing Officer, Papa Johns Pizza

Recipients of the 2009 CMO of the Year Award will be announced during the first week of May. Leading up to the announcement, general updates will be provided via Twitter ( Additionally, exclusive interviews with each finalist – in which they discuss the strategies and tactics they employed to achieve their success – will be featured on, a partner of The CMO Institute. Individuals selected to receive the award will also be showcased in a future volume of The CMO Journal, published by The Chief Marketing Officer Institute.

About the Chief Marketing Officer Institute
Headquartered in Atlanta, The Chief Marketing Officer Institute is an industry association dedicated to serving as the premier resource for researchers and practitioners interested in the role and leadership challenges facing the CMO and other marketing executives. To learn more about The CMO Institute, access its online research library, and/or register for special announcements related to future volumes of The CMO Journal, please visit

About the Chief Marketing Officer Journal
The CMO Journal was created to help accelerate the pace of theory development and critical discussion concerning executive leadership within the marketing discipline. It is published annually by The Chief Marketing Officer Institute and distributed exclusively by the American Marketing Association. Submissions are peer reviewed by a distinguished panel of experts and selected for inclusion in the journal based on the importance of their contribution to marketing discipline, clarity, and suitability. To learn more about The CMO Journal, please visit

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Elizabeth Smith
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