New Technology Cuts Online Marketing Costs by 30%

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Adtraka - telephone conversion tracking technology than can cut internet marketing costs by 30% - was launched today. The system works with Google Analytics and other web analytics software and operates by identifying exactly which key-phrases are creating phone enquiries.

An innovative telephone conversion tracking system that can cut internet marketing costs by an average of 30% was launched today.

The system, from marketing technology company AdTraka Limited – http://www.adtraka.co.uk – allows users of UK Google Adwords to identify precisely which key-phrases are generating telephone enquiries.

The AdTraka Telephone Conversion Tracking System employs cutting-edge technology to discover which marketing campaigns are profitable. It can even reveal individual key-phrases and visitors placing the calls.

The system was developed for online marketing experts by AdTraka Managing Director, Damian Appleby, a prominent internet entrepreneur.

Announcing the launch of the AdTraka Telephone Conversion Tracking System, Damian said: “Over the past five years we have developed a number of websites that generated a significant number of telephone enquiries, but we couldn’t identify the marketing efforts that generated them.

"In keeping with the old marketing adage, we knew half of our marketing was profitable, we just didn’t know which half. We tried a number of traditional web analytics methods, such as asking callers what they searched for, or using proxies for telephone conversions, but nothing provided us with accurate information.

"We needed a cost effective solution, so we created the AdTraka Telephone Conversion Tracking System as a package that can be used by businesses of all sizes to reduce their online marketing bills," added Damian.

AdTraka is designed to work out of the box with Google Analytics. However, it is easily adapted for use with other web analytics software. If a business' analytics software supports visitor identification, AdTraka can even identify which visitor made the call.

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David Chadwick
Chadwick Corporate Communications
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