Ipswich, MA (PRWEB) April 14, 2010
Ross Jones, VP of Sales Engineering at software reseller BrainSell, lectured at Harvard University's Extension School of Management last month. Jones has been feature as a guest lecturer for three years at Harvard.
Jones' lecture, The Need for CRM, is part of the graduate course, MGMT 6060 Customer Relationship Management. The course, led by Paul Olean, teaches how to develop a successful customer relationship management (CRM) program.
Jones' two hour presentation addressed why CRM is needed in business, the benefits and implementation tactics. Jones also discussed why social media is now an invaluable facet of CRM.
"Social media can no longer be ignored," said Jones. "Using social media as a means of inbound marketing is a very cost-effective way of increasing sales. CRM can handle all the extra data that is a product of social media. It's a win-win."
Jones has been a VP with BrainSell for eight years and is an expert on CRM implementation and service.
For more information on Harvard University's graduate management program, visit the extension school web site at http://www.extension.harvard.edu.
Founded in1994 and headquartered in Ipswich, Massachusetts, with remote offices in Ohio, Virginia, Georgia, New Hampshire, New York City and Maine, BrainSell Technologies LLC services have expanded up and down the eastern seaboard and to the mid-west. BrainSell is dedicated to perfecting customer relationship systems for each client to help increase productivity and profit margins. BrainSell provides comprehensive ERP and CRM solutions and services, including training, implementation and software development. Visit http://www.brainsell.net or call (866)356-2654 to learn more about BrainSell.
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