Trenton, NJ (PRWEB) April 14, 2010
High Potential Consulting, LLC is offering a free white paper focused on a key business strategy that can have significant impact with minimal effort. "Many firms have complex methods of data capture, but often the simplest information can help you retain and obtain customers, " noted Michael Sanjek , company President. Mr. Sanjek added, "Start simple, for customer retention use loyalty (years with your firm) and revenue. These simple metrics can help you segment your customer base and generate more revenue."
The segmentation or more appropriately "Customer Segmentation" is the focus of Mr. Sanjek's white paper and offered free via his company blog, http://www.highpotentialconsulting.com. Those who download the white paper are encouraged to pass along to friends and co-workers so they may benefit from the outlined concepts. In addition, Mr. Sanjek is eager to receive input via his blog with regards to current segmentation methods and success stories.