Innovative Patent-pending Shapewear Technology Introduced for Jeans.

Miraclesuit®, the #1 brand in designer fashion shaping swimwear, has launched a line of Miraclebody® Jeans, with a patented tummy control feature and innovative shaping construction. In launching this new collection, Miraclebody® announces a Search for “Women Who Shape our Lives.” Seeking entries from women who can nominate themselves or others, this contest will honor and share inspirational stories about remarkable women from all walks of life who have made a significant difference.

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Our technology is designed to allow the wearer to look '10 pounds lighter in 10 seconds'.

New York (PRWEB) April 15, 2010

Miraclesuit® swimwear has a 37 year heritage of shaping women. This brand has built its strong reputation by providing innovative fabrics and unique designs to contour, shape, slim and firm the body, giving women confidence in their brand promise to “Look 10 pounds lighter in 10 seconds”.

“We realized swimwear and jeans have a lot in common,” says Jay Feigenbaum, President of both Miraclesuit® swimwear and Miraclebody® Jeans. “Both garments have become universal expressions of self-esteem and consumer research shows that proper fit and shaping are of utmost importance to the purchase process and satisfaction for both these categories,” comments Feigenbaum. “Our challenge was to take our expertise in fashion shaping for swimwear and apply and adapt the concepts for a premium denim line.” The collection has a super soft patented Miratex® fabric with two times the amount of stretch as most premium denim, a patent-pending tummy control panel, and washes, stitching and design constructions engineered to enhance assets and hide figure flaws.

“At Miraclebody Jeans, we believe in the principle that you don’t have to be a size 0 to look and feel great in a pair of designer jeans. Our technology is designed to allow the wearer to look “10 pounds lighter in 10 seconds” just like in our swimwear, and still feel amazingly comfortable and confident.” Product is available in size 2-18, and will soon be available in sizes 18w to 22w.

The denim has been in limited distribution in 2009 and is now expanding and available through e-commerce at http://www.miraclebody.com. To support this expansion, Miraclebody® Jeans has launched a search for “Women Who Shape our Lives”. Winning entrants will receive a trip to NYC, a style consultation from Robert Verdi, a makeover at the Sally Hershberger Downtown salon, an appearance in a PEOPLE StyleWatch® ad, and a denim wardrobe. Contest rules on http://www.weshapewomen.com. Selected entries, videos, and photos will be posted on the website, on Facebook, and shared with national media outlets. Entrants must be received by May 15, 2010.

"PEOPLE and STYLEWATCH are registered trademarks of Time Inc. Used with permission"

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Contact

  • Linda Kearns

    646-429-8905
    Email
  • Sandra Davidoff
    Miraclebody
    212-730-9555
    Email

Attachments

Women Who Shape Our Lives Search