New York (PRWEB) April 15, 2010
Miraclesuit® swimwear has a 37 year heritage of shaping women. This brand has built its strong reputation by providing innovative fabrics and unique designs to contour, shape, slim and firm the body, giving women confidence in their brand promise to “Look 10 pounds lighter in 10 seconds”.
“We realized swimwear and jeans have a lot in common,” says Jay Feigenbaum, President of both Miraclesuit® swimwear and Miraclebody® Jeans. “Both garments have become universal expressions of self-esteem and consumer research shows that proper fit and shaping are of utmost importance to the purchase process and satisfaction for both these categories,” comments Feigenbaum. “Our challenge was to take our expertise in fashion shaping for swimwear and apply and adapt the concepts for a premium denim line.” The collection has a super soft patented Miratex® fabric with two times the amount of stretch as most premium denim, a patent-pending tummy control panel, and washes, stitching and design constructions engineered to enhance assets and hide figure flaws.
“At Miraclebody Jeans, we believe in the principle that you don’t have to be a size 0 to look and feel great in a pair of designer jeans. Our technology is designed to allow the wearer to look “10 pounds lighter in 10 seconds” just like in our swimwear, and still feel amazingly comfortable and confident.” Product is available in size 2-18, and will soon be available in sizes 18w to 22w.
The denim has been in limited distribution in 2009 and is now expanding and available through e-commerce at http://www.miraclebody.com. To support this expansion, Miraclebody® Jeans has launched a search for “Women Who Shape our Lives”. Winning entrants will receive a trip to NYC, a style consultation from Robert Verdi, a makeover at the Sally Hershberger Downtown salon, an appearance in a PEOPLE StyleWatch® ad, and a denim wardrobe. Contest rules on http://www.weshapewomen.com. Selected entries, videos, and photos will be posted on the website, on Facebook, and shared with national media outlets. Entrants must be received by May 15, 2010.
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