Atlanta, GA (Vocus) April 13, 2010
As part of its 2010 Upfront, The Weather Channel® (TWC) unveils its new programming slate, which includes four original series that test, investigate and explore weather in a whole new light. Upcoming series include Lightning Rod, the network’s first live program allowing viewers to interact and discuss topics including climate change and global warming. Thrilling new series such as Weather: Caught on Camera, Forensic Weather and the complete series premiere of Storm Riders rounds out TWC’s new programming efforts.
The new shows come at a time of recent achievements for the all-weather network, including the successful launch of Wake Up With Al, Cantore Stories and Weather Proof, plus the return of popular series Storm Stories. TWC also kicked off 2010 with record-breaking performances and continues to be the most reliable and trusted name in weather. This was exemplified this past winter when TWC averaged almost 50 million total viewers per day during the big snow storms in February. The network regularly averages more than 100 million viewers monthly. 1
Original programming also had strong results according to Nielson Media Research. TWC’s Sunday night line-up featuring Weather Proof and Cantore Stories had a 34 percent increase among A25-54 for the network. 2
New programming for the 2010-2011 season includes:
- Lightning Rod – This live, fast-paced hour of primetime television, hosted by TWC meteorologist Mark Elliot, offers a clear, concise look at the facts -- with an entertaining twist. Whether it’s breaking weather news, showcasing quirky talent and segments or discussing the latest on climate change, Lightning Rod will inform and spark some debate. Viewers will have the opportunity to interact via e-mail, phone, Facebook, Twitter or Skype to be part of the show, which launches June 2010, Monday – Thursday at 10 p.m. ET.
- Storm Riders – Launching in September 2010, this series documents two maverick storm chasers on their hunt for supercells. This raw, behind-the-scenes storm chase follows these scientists who are armed with nothing more than meteorology degrees, maps and cell phones as they rely on their smarts and gut instincts to get them to the center of the storm. A special sneak peek of Storm Riders aired during “Tornado Week,” on TWC.
- Weather: Caught on Camera – Hosted by meteorologist Mike Bettes, the show will reveal the most intense, violent and downright crazy weather ever captured on video. Viewers can submit their own dramatic weather video for the chance to be showcased on air. This amazing, jaw-dropping footage from around the country captures Mother Nature’s fury, extreme rescues and weather phenomena that come together to create an amazing night of television. (Launch date: 4Q 2010)
- Forensic Weather – See how Mother Nature helps solve crimes with forensic meteorologists who take viewers on a fascinating step by step journey to uncover the evidence and the impact of weather on the investigation. The show revisits crimes and accidents reconstructing actual weather conditions using high-end graphics and dramatic, stylized re-enactments. Interviews with witnesses and victims bring these compelling stories to life. (Launch date: 1Q 2011)
Cantore Stories – Storm Tracker Jim Cantore continues his journey to the most extraordinary weather environments around the globe and meets the unique people who thrive there. New episodes will premiere throughout the year on Sunday nights featuring new extreme climate destinations from home of the world’s worst weather in Mt. Washington, NH, to the mystical lights in Marfa, TX.
Weather Proof – Meteorologist Stephanie Abrams takes viewers on new experiments tackling extreme weather scenarios to test which products work and which fail in order to stay protected when Mother Nature’s destructive force strikes close to home. New episodes premiere 3Q 2010 beginning with the study of the formation of avalanches and survival tips for enduring brutally cold conditions.
For more on TWC programming, visit: http://www.weather.com/tv
Nielsen NPower/Live+Same Day Cume/1 Minute Qualifier
2 Nielsen Media Research National MIT, Live + SD viewing, A25-54, Sa-Su, 8P-11P/2P-5P/2A-4A, 1/23/10 – 2/21/10 vs. 1/24/09 – 2/22/09.)
About The Weather Channel Companies:
The Weather Channel Companies (TWCC) is made up of The Weather Channel television network, The Weather Channel digital properties, and Weather Services International (WSI). The Weather Channel® is based in Atlanta and is seen in 100 million U.S. households. TWC also operates Weatherscan, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The digital properties of TWC, which include the weather.com® site, The Weather Channel Desktop and The Weather Channel Mobile, reach more than 40 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit http://www.weather.com/press.