Broadway At The Beach Announces The Signing Of Seventeen New Leases At Festival Entertainment Complex In 2010

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New Additions Include Restaurants And Shops For Sports, Technology And Apparel

Broadway at the Beach in Myrtle Beach, S.C., announced today that 17 new leases have been signed.

The new additions to the state's largest tourist attraction include Ron Jon Surf Shop, Wet Willie's, Sanibel Sunglass Company, Sports Fanatics, Sharkey's Bar & Grill, Pizza Hut Express, Vintage House, State Fair, Euphoria, Mason's at the Beach, XCell Wireless Technology and Accessories, Baja Bistro, Tervis Tumbler and Zhedo Fashions. All of these stores, which will be located throughout the 700,000-square-foot Broadway at the Beach, will open between March and July. Two merchants, Toys N Company and Tsunami Surf Shop, have signed new leases and moved into larger locations.

"The new stores will add even more excitement to what is a thriving dining and entertainment district," said Patrick Walsh, senior vice president of asset management at Burroughs & Chapin Company, Inc., parent company of Broadway at the Beach. "We expect these new offerings to attract an even more diverse group of visitors to Broadway at the Beach. We're always looking for ways to enhance the experience for our visitors by adding a unique mix of nationally-recognized businesses and local speciality shops."

In March, Broadway at the Beach announced the addition of a zip line ride that will span 500 feet back and forth across the 23-acre Lake Broadway. In addition, a three-story ropes course that will feature 20 different obstacles and activities, including a tire traverse, suspension bridges and swinging beams, will be added this summer.

For more information about Broadway at the Beach, visit http://www.BroadwayAtTheBeach.com. For more information about Burroughs & Chapin Commercial Leasing and Management, visit http://www.MyrtleBeachCommercialLeasing.com.

About Broadway at the Beach

Broadway at the Beach is the largest festival entertainment complex in South Carolina. The $250 million attraction is set on 350 acres in the heart of Myrtle Beach and features three theaters, 19 restaurants and more than 100 specialty shops as well as attractions, nightclubs, and hotels, all surrounding the 23-acre Lake Broadway. The complex is a past recipient of the South Carolina Governor's Cup and was deemed the state's best travel destination by the South Carolina Department of Parks, Recreation & Tourism. Last year, 14 million people visited Broadway at the Beach, making it the region's most popular destination.

Among Broadway at the Beach's restaurants are Hard Rock Café, Planet Hollywood and Jimmy Buffett's Margaritaville. The complex also boasts three hotels, the Hampton Inn, the Fairfield Inn and the Holiday Inn Express. Broadway at the Beach is also home to the IMAX 3D Theatre, the award-winning Ripley's Aquarium, Palace Theatre, Carmike's Broadway Cinema 16 and the Pavilion Nostalgia Park, which features nine rides from the former Pavilion Amusement Park, one of Myrtle Beach's most popular family attractions for more than 58 years. The complex's Celebrity Square includes a New Orleans-inspired nightclub district.

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Jamie Wilburn

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