2010 DTC National Advertising Award Winners Honored

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Major pharmaceutical brands honored at DTC National Advertising Awards Dinner, sponsored by HealthGrades, April 8, at the 2010 DTC National Conference.

DTC Perspectives, Inc., the leading conference, training and publishing company for direct-to-consumer (DTC) marketing, today announced the winners of the 10th annual DTC National Advertising Awards, held in conjunction with the DTC National Conference, April 7-9, in Washington D.C. The award winners were announced at the DTC National Advertising Awards Dinner, sponsored by HealthGrades, on the night of April 8, at the J.W. Marriott Hotel in Washington, D.C.

Leading pharmaceutical companies and brands were honored at the awards dinner which showcased the best DTC marketing and advertising campaigns with Gold, Silver, and Bronze awards across eight categories. For the categories of “Branded TV” and “Branded Print,” 10 finalists were presented to the delegates at the 2010 DTC National Conference. Winners in those two categories were chosen by a combination of delegate voting during the DTC National Conference and judges scores.

The 2010 DTC National Advertising Award Winners were (Brand, Company, Agency):

Best Branded Integrated:
Gold – Nasonex, Merck & Co., Inc., Daggerwing Health
Silver – Symbicort, AstraZeneca, Evologue, part of CommonHealth
Bronze – Treximet, GlaxoSmithKline, Euro RSCG Tonic

Best CRM/Direct Mail Campaign:
Gold – Vytorin and Zetia, Merck & Co., Inc., Rapp
Silver – Micardis, Boehringer Ingelheim, G2 Direct & Digital
Bronze – Enbrel, Pfizer/Amgen, DraftFCB

Best Disease Education Campaign:
Gold – HPV & Cervical Cancer, Merck & Co., Inc., DraftFCB
Silver – Chronic Hepatitis B, Bristol-Meyer Squibb, Euro RSCG Life Chelsea
Bronze – HPV & Cervical Cancer, Merck & Co., Inc., DDB NY/Rapp

Best Point-Of-Care Campaign:
Gold – Angeliq, Bayer Women’s Healthcare, EvoLogue, part of CommonHealth
Silver – Plavix, Bristol-Myers Squibb/sanofi-aventis, Unit 7
Bronze – Yaz, Bayer Women’s Healthcare, EvoLogue, part of CommonHealth

Best Digital Media Campaign:
Gold – NuvaRing, Merck & Co., Inc., Razorfish
Silver – Vyvanse, Shire, Euro RSCG Tonic
Bronze – Seroquel XR, AstraZeneca, (Undisclosed)

Best Branded Website:
Gold – Vyvanse, Shire, Euro RSCG Tonic
Silver – CONCERTA, McNeil Pediatrics Division of Ortho-McNeil-Janssen Pharmaceuticals, Inc., Ogilvy Healthworld
Bronze – MULTAQ, sanofi-avenits, Saatchi & Saatchi Wellness

Best Branded Television Campaign:
Gold – Flomax, Boehringer Ingelheim, Grey NYC
Silver – Cymbalta, Eli Lilly & Company, DraftFCB
Bronze – Gardasil, Merck & Co. Inc., DDB NY

Best Branded Print Campaign:
Gold – Flomax, Boehringer Ingelheim, Grey NYC
Silver – Latisse, Allergan, Grey NYC
Bronze – Symbicort, AstraZeneca, EvoLogue, part of CommonHealth

This year's independent expert judging panel included: Fariba Zamaniyan, SVP, Nielsen IAG; Fred Church, Vice President, Ipsos Vantis; Frank Chipman, Vice President, Millward Brown; Mark Einhorn, Vice President, Advertising and Packaging Research, MVRG; Marc Jaffe, Sr. Account Service Executive, VMS.
For more information about the DTC National Advertising Awards please visit the 2010 DTC Advertising Awards Website.

The DTC National Conference is designed to provide DTC marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in DTC marketing. Over the three-day conference, the more than 550 attendees will benefit from case studies, new market research, media & marketing gurus and networking opportunities. Attendance is recommended for all industry members, including pharmaceutical brand team members, agency executives, media buyers and planners, market researchers, media partners and solution providers. For more information on the DTC National Conference, please visit our Website, http://www.DTCperspectives.com or call Debra Sander at (973) 377-2106 ex 221.

DTC Perspectives, Inc. is the leading conference, training and publishing company specializing in the analysis of direct-to-consumer (DTC) pharmaceutical product marketing. It is our goal to serve as the premier information exchange forum for DTC marketing thought leaders with the publication of DTC Perspectives magazine as well as through attendance at our Conference Series.

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