Lexington, KY (PRWEB) April 14, 2010
WhatTheyThink, the leading news and information site for the graphic communications industry, announces the immediate availability of Inkjet Printing: It’s Not Just for Proofing Anymore—A WhatTheyThink Primer Report on Inkjet Printing in the Commercial Printing Industry. This 63-page report provides an easy-to-read updated rundown of current state of inkjet printing systems for wide-format graphics, digital commercial printing, and proofing in the U.S. commercial printing industry. The report provides a clear explanation of the various inkjet technologies—piezo, thermal, continuous—a “cast of characters” or a list of the manufacturers and systems currently on the market, a look at the applications (packaging, variable-data printing, transactional printing, industrial printing) for which inkjet systems are being developed, and conclusions and recommendations. The report also places inkjet printing in the context of the current state of the printing industry, and looks ahead to some of the new product announcements and demonstrations likely to be on display at IPEX in May 2010.
The original Inkjet Printing Primer Report was published in September 2008.
Inkjet Printing Primer is available for online purchase at the WhatTheyThink Store.
“Is there a war shaping up between toner and inkjet digital printing? Or is it just the latest skirmish in the ongoing war between digital and offset printing? Or is there any technological war at all? The thrust of the report is that it’s more important to look strategically at what it is you want your shop to produce and then decide which equipment best suits it, be it inkjet or not.”
The WhatTheyThink special report, Inkjet Printing: It’s Not Just for Proofing Anymore—A WhatTheyThink Primer Report on Inkjet Printing in the Commercial Printing Industry is available for purchase by visiting the secure WhatTheyThink eStore online at http://members.whattheythink.com. The price for the 63-page report is $195. WhatTheyThink eStore customers can download this report in PDF Acrobat format immediately after purchase. Enterprise site licenses are also available for $995.
Additional information pertaining to each report is available for editorial purposes. Please make inquiries directly to Cary Sherburne at 603-430-5463 or cary(at)whattheythink(dot)com, or visit http://www.whattheythink.com).
WhatTheyThink comprises the largest graphic arts community in the print industry. Started in March 2000, WhatTheyThink.com provides daily news, interviews, research, and many more resources to our members. Our goal is to provide unbiased, real-time market intelligence to print and publishing executives.
The name WhatTheyThink (provided by an industry consultant) reflects our goal of developing a community built on what industry professionals had to say. We wanted unbiased takes from print buyers, designers, printers, and suppliers. Not just the big printers or the suppliers who were “buying advertising,” but ideas and knowledge from every corner of the industry.