Norcross, GA (PRWEB) April 14, 2010
MOTOR TREND® (http://www.motortrend.com), a publication of Source Interlink Media, LLC, a subsidiary of media and marketing services company Source Interlink Companies, Inc, and EasyCare® (http://www.easycare.com), the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience, today announce that Bommarito Automotive Group at its West County Ellisville and St. Peters locations in the Greater St. Louis, Missouri area, have been selected as MOTOR TREND® Certified Advantage dealerships.
The Bommarito Automotive Group, Missouri’s largest Automotive Retailer with 15 automotive franchises, includes two of the only 60 or so dealers in the United States so far chosen to participate in this program created by MOTOR TREND and powered by EasyCare. By operating as MOTOR TREND Certified Advantage dealerships, the Bommarito stores have restated their long time commitment to provide consumers with the added assurance that all of their vehicles meet the strict standards of the MOTOR TREND program, as well as providing other enhanced benefits typically associated only with luxury vehicle purchases.
Larry Dorfman, Chairman/CEO of EasyCare, says, “The Bommarito Automotive Group was selected as MOTOR TREND Certified Advantage Dealerships because of their superior record of customer service and satisfaction. Now, new and pre-owned vehicle buyers in St. Louis, MO can have an exceptional buying experience matched by a superior ownership experience, supported by the MOTOR TREND Certified Advantage/EasyCare brands in partnership with Bommarito.
MOTOR TREND Certified Advantage participation is made available only to a select group of dealers across the country who have been thoroughly vetted and trained by EasyCare under Motor Trend’s national specifications, to deliver a noticeably better buying and ownership experience in accordance with the requirements of the program. These dealers agree to ongoing training and monitoring of the consumers’ experience to ensure the highest customer satisfaction ratings of any certified program available.
“We’re thrilled to add Bommarito to the family of MOTOR TREND Certified Advantage dealers,” adds Ira Gabriel, Publisher of Motor Trend Magazine. “They have always been dedicated to providing the kind of customer-focused experience that brings the pleasure back to buying and owning a vehicle.”
The Bommarito Automotive Group will officially launch this program on April 22, 2010. For more information about the MOTOR TREND Certified Advantage Program, please visit http://www.motortrendcertified.com or http://www.bommarito.com.
About Bommarito Automotive Group;
The Bommarito Automotive Group is made up of 15 of the more desired Automotive franchises in the Industry. They have locations in every St. Louis neighborhood and are Missouri’s largest automotive retailer. Automotive News recently noted Bommarito as 49th of the top 125 dealer in the country.
About EASYCARE®, an Automobile Protection Corporation – APCO brand
Founded in 1984, Automobile Protection Corporation – APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience in ways that create long-term positive bonds between the consumer and their dealership. APCO’s benefits are provided through a network of over 2200 franchise auto dealers under the EASYCARE brand, as well as on behalf of some of the most preeminent manufacturers in the automotive industry, including Jaguar, Land Rover, Mazda and Volvo. With over 2.8 million contracts currently in force, APCO has paid nearly $2 Billion in claims, approximately $180 Million of which were in the last 12 months. Please visit http://www.EASYCARE.com.
About MOTOR TREND® and Source Interlink
MOTOR TREND magazine, a publication of Source Interlink Media, LLC, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7.6 million. Internationally recognized as the leading brand in automotive publishing, MOTOR TREND comprises MOTOR TREND magazine, the award-winning web site http://www.motortrend.com; MOTOR TREND Radio; Truck Trend; a MOTOR TREND channel on YouTube (http://www.youtube.com/motortrend), MOTOR TREND International Auto Show; internationally syndicated content; and the renowned MOTOR TREND Car, Sport/Utility and Truck of the Year Awards Program.
About Source Interlink
Source Interlink Companies, Inc., a recognized provider of targeted media and marketing services, is a leading U.S. distributor of home entertainment products and services and one of the largest publishers of magazines and online content for enthusiast audiences. Source Interlink Media, LLC creates and publishes content of interest to a broad range of enthusiasts through various media, including magazines, websites, wireless, television and radio. Source Interlink Distribution, LLC services retail store fronts throughout North America with DVDs, music CDs, magazines, video games, books, and related items, as well as related merchandising services. In addition to its catalog of virtually every English language magazine printed, the Company maintains the largest catalog of CDs and DVDs in the U.S. Supply chain relationships include consumer goods advertisers, subscribers, movie studios, record labels, magazine and newspaper publishers, confectionary companies and manufacturers of general merchandise.
VP, Marketing and Customer Insights
JSilverberg (at) EASYCARE (dot) com
Source Interlink Companies
Julie.smartz (at) sorc (dot) com
Bommarito Automotive Group
636 391 7200 x 1228
jbommarito (at) bommarito (dot) net