i.e. healthcare’s Brandon Daniell Shares Insights On Engaging Baby Boomers via mHealth at Florida Boomer Lifestyle Conference

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Brandon Daniell, Chief Innovator at i.e. healthcare will be a panelist at the 2010 Florida Boomer Lifestyle Conference on April 15, 2010 at Ruth Eckerd Hall in Clearwater, Florida. Brandon Daniell will be sharing i.e. healthcare’s innovative engagement experience in health and healthcare, and will be showcasing i.e. healthcare’s breakthrough mobile smoking cessation support product KICK BUTS.

Brandon Daniell, Chief Innovator at i.e. healthcare http://www.iehealthcare.com will be a panelist at the 2010 Florida Boomer Lifestyle Conference on April 15, 2010 at Ruth Eckerd Hall in Clearwater, Florida http://www.floridaboomerlifestyle.com. Brandon Daniell will be sharing i.e. healthcare’s innovative engagement experience in health and healthcare, and will be showcasing i.e. healthcare’s breakthrough mobile smoking cessation support product KICK BUTS.

Brandon Daniell will be speaking on a panel titled ‘No Time for Decline: Where the Action is Now in the Healthy Living and Aging Market’. The moderator will be Charlotte Sutton, health and medicine editor of the St. Petersburg Times http://www.tampabay.com. Daniell will be joined on the panel by Laura Grabarnick of CogniFit http://www.cognifit.com, a leading provider of brain fitness and cognitive training programs, and Dr. Alicia Stanton, author of Hormone Harmony, and chief medical officer of BodyLogicMD http://www.bodylogicmd.com, the nation’s largest network of anti-aging physicians specializing in bio-identical hormone therapy.

Daniell added: “This conference is the perfect setting to highlight the importance what i.e. healthcare is focused on in health and healthcare. The need to have integrated mobile health engagement strategies, known as mHealth. We all have a mobile phone, but how many consumers feel like the health care industry knows how to engage them in relevant and emotive ways with it? As more and more of the population ages, the ability to monitor and engage an individual in emotive and relevant ways will become more important. Improved outcomes will come from improved monitoring and innovative technology.”

This year's Florida Boomer Lifestyle Conference theme, Reinventing Life After 50, will explore key trends that are shaping baby boomers' reinvention in four major, but intersecting aspects of their lives: personal, professional, physical, and spiritual - and what these trends mean for companies marketing to them.

Michelle Bauer, Co-producer of the Florida Boomer Lifestyle Conference added: “The recent economic fallout has engendered a mass wakeup call among boomers nationwide … if they expect to live well into old age, they’d better learn how to gain control over their careers and health, and find what gives their lives meaning and purpose. Brandon Daniell and his fellow panelists will show how innovative companies are helping Boomers not only look and feel their best, but also perform better at work and have a positive impact on their family life.”

This Florida Boomer Lifestyle Conference is designed to give marketers greater insight into the current boomer zeitgeist and capitalize on it to successfully address the needs of this huge market. Boomers – the 78 million people born between 1946 and 1964 - are key to Florida’s economic future. They are expected to make up more than 30 percent of the state’s population by 2015. Understanding the current boomer consumer mindset and what messages and methods resonate most with them will be the primary focus of the 2010 Conference.

Florida Boomer Lifestyle Conference sponsors include: Blue Cross Blue Shield of Florida http://www.bcbsfl.com, the St. Petersburg Times, Suncoast Hospice, Publix Super Markets Charities, ChappellRoberts and Common Language.

Daniell added: “i.e. healthcare announced yesterday the formation of the Mobile Marketing Association http://www.mmaglobal.com mHealth Initiative. Given the rapid development of mobile health, known as mHealth, there is an opportunity to create a collaborative healthcare industry forum that is consumer-centric and is aligned with the MMA vision & mission.” The mHealth Initiative will do this by:

  • understanding needs & issues from health & healthcare stakeholders and consumers for mHealth to develop a strategic deliverables roadmap
  • advancing mutual interests of all sectors & mobile technology, hardware & service providers
  • making connections to partners in Consumer Packaged Goods, Retailing & Services relevant for consumer’s health & healthcare needs

The MMA mHealth Initiative will be formed by two Co-Chairs, Steve Cook, Chief Marketing Officer, Co-CEO, i.e. healthcare, and Sean Sullivan, President and CEO, Institute for Health and Productivity Management with leaders from all health and healthcare sectors. For more information on the MMA mHealth Initiative, or to join us, please contact Steve Cook, steve(at)iehealthcare(dot)com.     You can also join the MMA mHealth Initiative conversation at:

About i.e. healthcare
Got Engagement? i.e. stands for innovating engagement – the company’s core value proposition. Technology and social media are empowering consumers, changing how they make decisions that affect their health and healthcare. The highly emotional nature of these decisions, unique to healthcare, is often not fully addressed. This provides a heightened opportunity for healthcare brands to drive lasting behavior change and create business value. i.e. healthcare is a group of marketing professionals who have joined with healthcare experts to apply consumer package goods experience to the healthcare space. We deliver lasting behavior change through innovative strategies and programs, including mHealth solutions, that engage people in their health and healthcare. Engagement that improves health outcomes, employee productivity and ultimately ROI. We call it ROE. Return on Engagement. KICK BUTS is the 1st clinically trialled, peer reviewed and commercially launched mobile health messaging engine smoking cessation support product that empathetically engages smokers motivated to quit. i.e. healthcare draws on its global consumer engagement experience at Procter & Gamble, Coca-Cola, Samsung and Saatchi & Saatchi. i.e. healthcare is headquartered in Nashville, TN with an additional office in Atlanta, GA. For additional information, please visit http://www.iehealthcare.com or contact us info(at)iehealthcare(dot)com

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i.e. healthcare Media Contact:
Steve Cook
Chief Marketing Officer, Co-CEO


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