Applied Marketing Science Announces Spring Events Schedule

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AMS is pleased to announce its participation in the following events for Spring 2010.

AMS is pleased to announce its participation in the following events for Spring 2010:

April 22, 2010, 2:00 EDT: “Best Practices in the Design of Conjoint Analyses”, Webinar.
This webcast, offered in conjunction with PDMA (Product Development and Management Association) will be led by AMS Principal Steve Gaskin. Steve will discuss how to design a conjoint analysis and find the appropriate balance between clients’ and respondents’ needs.
For more information and to register, visit http://www.pdma.org/events.cfm.
Be sure to enter priority code AMSREF to receive the member rate.

May 3-5, 2010: “Front End of Innovation” Conference, Seaport World Trade Center, Boston.
AMS will be exhibiting at this event, which is produced by the Product Development and Management Association (PDMA) and the Institute for International Research (IIR). AMS client Bill Prenovitz of Philips Lifeline will be a featured speaker. For more information visit http://www.iirusa.com/feiusa.

May 4, 2010: “R&D In Transition” Tech Fair and Annual Meeting, Fairmont Olympic Hotel, Seattle.
AMS will be exhibiting at this event. The event is being produced by the Industrial Research Institute (IRI). Stop by our booth and enter for a chance to win an iPad. For more information visit http://www.iriweb.org.

About Applied Marketing Science
Applied Marketing Science is one of the leading Voice of the Customer consulting companies in the world, with proven methodologies for gathering the Voice of the Customer, training and coaching clients in VOC methods, and brainstorming using state-of-the-art, web-based tools. Over the past 20 years, we have helped hundreds of clients in a broad range of industries incorporate “best practices” into their product development processes. Founded in 1989 with roots in the MIT Sloan School, AMS offers an array of services to meet client needs, and specializes in developing customized solutions for each situation.

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Robin Bousquet
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