Chief Outsiders Announces Joni Floyd as New Dallas-based CMO Team Member

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New CMO will Join Team to Launch Operations in North Texas

Chief Outsiders (, a company committed to outsourcing executive level Chief Marketing Officers (CMO), today announced Joni Floyd as a new CMO team member. Ms. Floyd will work jointly with recently named principal, Dana Brown, to launch operations across North Texas and Oklahoma.

Floyd recently was a partner at The Octane Group, a Dallas-based consultancy focused on improving business performance. Prior to The Octane Group, Floyd was the Operating Partner for Anvil Investments, LLC a private investment firm engaged in acquiring or investing in established, profitable, privately held companies and providing specialized management consulting services. Leading the firm’s advisory services practice, Floyd was responsible for the firm’s management consulting practice focused on the transaction and payment processing sectors.

“With experience in both privately held and public companies in the financial services industry, Floyd brings a background and industry domain knowledge well-suited to Chief Outsiders’ strategy and core value system," said Dana Brown, principal, Chief Outsiders. “While gaining more than 25-years of day-to-day management in a variety of roles spanning operating, sales and marketing functions for two of the nations top 10 transaction processing companies, Floyd has extensive experience in the management of explosive growth via acquisition and integration. We are delighted she has joined the Dallas-based team.”

“I am honored to be part of Chief Outsiders and join executives whose thought leadership is centered on helping companies grow at an accelerated pace by implementing the marketing vision of CEO’s. Chief Outsiders has developed a disciplined, measureable methodology that integrates marketing strategy and financial performance while emphasizing communication,” said Joni Floyd, CMO at Chief Outsiders. “I look forward to working with Chief Outsiders to bring this valuable, solutions-oriented approach to mid-market firms across North Texas.”

In 2001, Floyd joined TransFirst Holding, the Country’s 9th largest payment processing organization, as Chief Operating Officer where Floyd was responsible for over $22 billion in annual sales volume and 166,000 merchants. She directed efforts that resulted in consistent top and bottom line growth while expanding profitability and supporting expansive growth via acquisition and integration of a multitude of acquired companies. During Floyd’s tenure TransFirst gross revenues grew from $82 million to $602 million, representing a 64% 4-year CAGR with EBITDA growth in excess of 80% CAGR.

Prior to TransFirst, Floyd was Executive Vice President leading the eCommerce Division at Affiliated Computer Services, Inc. where she was responsible for the nation’s 3rd largest ATM network. Floyd also held various management positions in operations, P&L management, marketing, sales, business development, recruiting, vendor management and technical solutions.

About Chief Outsiders
Chief Outsiders, headquartered in Austin, TX, provides world-class Chief Marketing Officers who redefine the way the marketing function is performed in growth and mid-size companies. Chief Outsiders support the CEO as the #1 marketer in achieving their vision for growth and market leadership. Chief Outsiders has regional offices in Austin, Houston, Dallas and Atlanta, and has established itself as a preeminent source for marketing expertise, execution and leadership for companies such as, Rackspace, BOWA Builders, Falcon Containers and Premiere Global (PGi). For more information, please visit


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Kimberlee Lueders
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