Eureka!® Tents Launches 'Sheltering Haiti 2010' Campaign on Facebook

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Eureka! Facebook Fan Participation Will Drive Tent Donations for the OASIS Children’s Camp in Haiti

“Currently there are nearly 650 orphan children in Haiti who will benefit from the OASIS camp. We urge all of our consumers and their friends to visit our Eureka! Facebook page, become a fan, and make a difference.” -Bill Kelly, Eureka! Tents

Eureka! tents today announced the launch of its “Eureka! Sheltering Haiti 2010” campaign on Facebook. The campaign makes it easy for consumers to get involved in Haitian relief efforts by becoming fans of the Eureka! Facebook page. Active fan participation will determine when Eureka!’s 100 tents will be donated to the OAISIS Institute in Haiti, an “adopt a child at a distance” program that enables Haitian children orphaned during the 2010 earthquake to be raised in their native country.

Participation in the program takes less than a minute and makes an immediate impact in the lives of Haiti’s children. Eureka! tent donations are based on two levels of fan involvement:
1)    For every 20 new fans that join the Eureka! page, one tent will be donated to the OASIS camp in Haiti.
2)    For every five pictures or videos posted to the Eureka! Facebook page, one tent will be donated to the OASIS camp. Videos and pictures should detail an enjoyable, exciting or memorable Eureka! camping experience or demonstrate how to set up any Eureka! model tent.

To become a Eureka! Facebook fan please visit: http://www.facebook.com/pages/Eureka/314399754758?ref=ts#!/pages/Eureka/314399754758?v=wall&ref=ts.

All Facebook fans are eligible to receive a Eureka! Sheltering Haiti 2010 bandana while supplies last.

"We are very excited about expanding our involvement in relief efforts for Haiti. Relief workers tell us that Eureka! tents are a favorite among the Haitian community, and we are pleased to be working with the OASIS Institute to expand the number of tents on the ground,” said Bill Kelly, group vice president of Johnson Outdoors and general manager of Johnson Outdoors Gear LLC which makes and markets Eureka brand products. “Currently there are nearly 650 orphan children in Haiti who will benefit from the OASIS camp. We urge all of our consumers and their friends to visit our Eureka! Facebook page, become a fan, and make a difference.”

Eureka! tent donations will be made until the goal of at least 100 tents is reached. For official rules, please visit: http://www.eurekatent.com/haiti.

About the OASIS Institute:
Since the devastating earthquake in Haiti on January 12, 2010, the children of Port-au-Prince and outlying areas are at great risk. Some experts estimate up to 100,000 children were left orphaned. To face the nation's new and ongoing challenges, a group of concerned community leaders and Haitian professionals have launched the Oasis Institute initiative. The OASIS Institute proposes to house, educate and care for hundreds of orphans through a new, holistic Haiti-based approach to adoption. The OASIS Institute will provide an education and a home to hundreds of orphaned Haitian children, many of whom are now living on the streets. The OASIS Institute aims to be fully operational within one year, with interim housing and care for orphans provided at a tent village -- the OASIS camp-- currently under construction in Tabarre near Port-au-Prince. There are currently about 650 orphan children in Haiti who will benefit from the OASIS camp.

About Eureka:
Eureka!, offering quality military, commercial, and camping tents, sleeping bags, furniture, lighting, and camping accessories for a wide spectrum of campers and environments, is part of the Johnson Outdoors’ family of leading outdoor recreational product brands. The company turns ideas into adventure with a portfolio of award-winning, innovative brands that span the globe, including among others, Old Town® canoes and kayaks, Ocean Kayak™, Necky® kayaks, Minn Kota® motors, Humminbird® fishfinders, SCUBAPRO® and UWATEC® dive equipment, Silva® compasses and Tech4o® digital instruments. For more information, visit http://www.eurekatents.com.

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Katy Gaenicke
Eureka!
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