Google, Microsoft, Yahoo! and iCrossing Senior Strategists Launch Digital Marketing Services Firm

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Interactive marketing veterans launch portfolio investment and digital marketing services firm. Tallwave to focus on emerging Web technologies and outsourced business intelligence and SEM.

Tallwave CEO Jeffrey Pruitt

Tallwave, with its extensive, industry-leading experience in digital advertising, will help agencies integrate best practices digital marketing into their client services.

Former senior executives from Google, Yahoo!, Microsoft and iCrossing, announced today their formation of Tallwave, a company whose mission is to help advertising agencies and Web technology entrepreneurs take their businesses and ideas to the next level of development and success.

Jeffrey Pruitt, former President at iCrossing, is a founder and CEO of Tallwave and joins founding partners Dan Boberg, a former Yahoo! Professional Services Vice President; Jen Dorre, former Microsoft Paid Search Advertising Sales Director; Eric Facas, a former senior Google sales executive, and Bob Hobbs, Jr. an operations veteran in business development and sales, in forming Tallwave.

Tallwave, with operational headquarters in Phoenix, and offices in San Francisco and Los Angeles, is taking a three pronged approach: providing business consulting and planning services to domestic and international businesses; investing capital and management resources in emerging technology companies, and supporting advertising agencies with outsourced business intelligence and search engine marketing (SEM outsourcing) services.

“We formed Tallwave because we saw entrepreneurs and agencies in need of specific help that would enable them to take their businesses to the next level of success,” said Pruitt.

“We saw agencies in the advertising industry challenged with moving rapidly to a fully engaged, digital marketing platform. Small agencies, and traditionally-built agencies, in particular, were looking for help in understanding and executing successful digital marketing campaigns for their clients,” says Pruitt. “Tallwave, with its extensive industry-leading experience in digital advertising, will help agencies quickly integrate best practices digital marketing into their client services,” he adds.

On the portfolio investment side, “Tallwave will help entrepreneurs with great ideas bring those ideas to market by providing startup business management and consulting, intellectual and investment capital and marketing and sales support. “We will nurture these startups and provide a strong business foundation from which they can grow,” says Dan Boberg. “There are many creative entrepreneurs but they need the kind of expertise that Tallwave can provide to actualize on those ideas.”

“Tallwave’s roadmap is an ambitious one,” says Pruitt, “but we are focused on our collective strengths, which are management, business development and advertising. We will enable agencies and entrepreneurs to execute ideas and campaigns faster and optimally by leveraging our experience in digital marketing.”

For more information, email info(at)tallwave(dot)com or call 602-840-0400


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Jean Sexton
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