Marketers use social media for just about everything they do, so we needed to give them these capabilities
Salem, MA (Vocus) April 13, 2010
Email service provider Net Atlantic, Inc. has upgraded their suite of email marketing solutions to include social media tools for marketers. Because so many customers now engage and buy from companies through different channels online, marketers and other business professionals have several new ways to communicate with them. Now Net Atlantic provides marketers with a single place to manage their social media and email campaigns together.
The new social media feature, now integrated into Net Atlantic’s email marketing suite, allows email senders to include a tweet that encapsulates their message and posts it to their Twitter profile. It also allows readers to display the email on their Facebook wall. They can also share broadcast messages with friends on Facebook as well as LinkedIn. Other social media sites supported by the new email software include Delicious, Reddit, Stumbleupon, Google, MySpace, Buzz, Newsvine, Diigo, and Mixx.
“Marketers use social media for just about everything they do, so we needed to give them these capabilities,” said Bill Reich, President of Net Atlantic. “Every time marketers send an announcement, they use so many social media sites, that integration with an email marketing suite is the best way to give them a one-stop shop.”
These new social media capabilities come with other important email features included in this major new upgrade. Because Net Atlantic’s Email Marketing Suite uses Lyris ListManager, the world’s most popular email marketing software, the company can provide very high email delivery speeds and a very stable email management platform.
Other major email marketing and email delivery advancements include DomainKeys Identified Mail (DKIM), which authenticates email messages and builds trust with Internet service providers; MailStreaming for optimized delivery capabilities; and 9 new bounce categories.
For more information about Net Atlantic, visit http://www.netatlantic.com.
About Net Atlantic
Established in 1995, Net Atlantic was one of the first email service providers and Web site hosting companies. Net Atlantic's goal is to help businesses and non-profit organizations succeed online with effective email marketing services and Internet tools. To learn more, visit http://www.netatlantic.com.