Did Nike’s Unique Tiger Ad Stem From Superman I, The Movie?

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A Scene In Superman I, The Movie, Is Very Similar

THE HOLIDAY PARTY (A Tale of a Corporate Takeover)

The author clearly knows this territory …A sharply observed saga of workplace tyranny.

Attorney, Richard Wanderer, and the author of a fictional suspense genre novel, THE HOLIDAY PARTY (A Tale of a Corporate Takeover), believes there are strong similarities between the recent controversial Nike ad and the Superman motion picture.

After thinking about it, he said, “For those who saw SUPERMAN I, there is a scene in which Superman’s father, long deceased, appears to Superman in the form of a 3 dimensional hologram. In SUPERMAN I, the movie, Superman’s father tells Superman about his background and his purpose on this Earth. Superman’s father is guiding him with his wisdom. Superman says nothing and just listens to his deceased father’s voice. While the Nike ad did not put an “S” on Tiger Woods, the viewer instead sees the ‘Nike symbol’ blatantly on Tiger’s shirt. Like Superman, Tiger says nothing, but listens to the wise words of his deceased father. The Nike people didn’t give Tiger a cape, but then again, they could have. The audience in SUPERMAN I and the viewers of the Tiger Woods’ commercial can come away with the idea that they both have learned from the wisdom of their respective fathers – both Tiger Woods and Superman will be better because of this.”

The heroics of professional athletes on the playing fields of sports help Americans escape, even for a few hours, from the problems they often face on a daily basis. Certainly, the stress of the workplace - or lack of a workplace to go to - ranks high among these concerns. Richard Wanderer, in addition to being an attorney, has spent many decades in NYC and LA working in the advertising community. In his novel, which deals with the takeover of a benevolently owned magazine publishing company by a huge media conglomerate, a reader learns through the actions of one of the novel’s characters things they can do to help them when problems like this arise. Kirkus Discoveries has said of this novel, “The author clearly knows this territory …A sharply observed saga of workplace tyranny.” Anita Finley, a columnist for the Miami Herald and publisher of Boomer Times & Senior Life has called it a “… a real page-turner.” THE HOLIDAY PARTY (A Tale of a Corporate Takeover) its website is:

Contact: Richard Wanderer, Esq.
16252 Addison Street
Encino, CA 91436
Telephone (818) 986-7777
e-mail: rbwla(at)earthlink(dot)net


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