Former Odwalla & Sweet Leaf Tea CEOs Join Visionary Investors to Talk Sustainable Food, Slow Money, 4/21 & 4/22

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Local and organic foods are on the menu as Slow Money Austin sets the table with 4/21 City Hall Showcase and 4/22 Barr Mansion Dinner. Speakers include Woody Tasch, Chairman Emeritus of Investors' Circle, author of Inquiries into the Nature of Slow Money and founder of the national Slow Money Alliance; Greg Steltenpohl, founder and former CEO of Odwalla, and co-founder of Adina for Life; and Clayton Christopher, founder and former CEO of Sweet Leaf Tea.

This April, companion events redefine the value of a healthy Central Texas food system, and reassess the role risk capital plays in fueling its growth. Joining the conversation are leading investors, entrepreneurs and regional sustainable food advocates, including:

  • Woody Tasch, Chairman Emeritus of Investors' Circle, author of Inquiries into the Nature

of Slow Money and Founder of the national Slow Money Alliance

  • Greg Steltenpohl, Founder and former CEO of Odwalla, and Co-Founder of Adina for Life
  • Clayton Christopher, Founder and former CEO of Sweet Leaf Tea
  • Sarita Role Schaffer, Director,
  • Craig Wichner, Managing Director, Farmland LP
  • Jenny Brown, Administrator, Whole Foods Market's Local Producer Loan Program
  • Ronda Rutledge, Executive Director, Sustainable Food Center
  • Scott Collier, Managing Director, Triton Ventures
  • Mason Arnold, President,
  • Margo Weisz, Executive Director, PeopleFund
  • Marla Camp, Publisher, Edible Austin

The April 21 Slow Money Austin Showcase, held in partnership with the Sustainable Food Center and the City of Austin, provides an afternoon-long program laying out the players, the issues and the opportunities involved in a healthy food system. With this event, Slow Money Austin brings together consumers, food businesses, civic leaders and investors to learn about the regional food chain, and explore funding alternatives essential to the continued growth of the regional food economy. Specific program highlights include:

  • The Current Status and Future of a Sustainable Central Texas Food System
  • “Farm to Table to Farm” Showcase of Regional Food Enterprises
  • Delivering Slow Money to Austin

Attendees of the April 21 City Hall event will receive a gift bag featuring local fare from Better Bites of Austin’s food purveyors, and are invited to attend the Slow Money Austin Happy Hour immediately following.

Co-hosted by La Condesa, this networking event, held directly upstairs at Malverde, will showcase local ingredients as fashioned by TX-born, nationally esteemed Executive Chef Rene Ortiz.

The following day, April 22, Slow Money Austin and nationally recognized Barr Mansion host a special Earth Day dinner prepared by the Dai Due Supper Club.

The dinner program combines a delectable exploration of the diverse, sustainably grown riches Central Texas has to offer with a continued dialog about funding growth in our region. In addition to a keynote presentation by Odwalla and Adina for Life founder Greg Steltenpohl, program highlights include:

  • a special ‘meet and greet’ dinner with local food and beverage artisans
  • a first-hand perspective on the challenges and opportunities in running all-organic operations
  • brief presentations by emerging local food enterprises seeking investor capital

At both events, made possible by underwriting sponsors Whole Foods Market and Barr Mansion, local food entrepreneurs embracing organic methods and focused on sustainability will discuss challenges and capital needs, suggesting myriad opportunities for investment and expansion. Presenters include food and beverage producers, distributors, restaurants, service providers and support businesses.

Collectively, these events and their participants present a complete picture of current local food enterprises, and a glimpse at what a more advanced, sustainable regional food system could look like.

In addition underwriters Whole Foods Markets and Barr Mansion, Slow Money Austin thanks sponsors:
Austin Ventures, Greenling, La Condesa, White Mountain Foods, Casa Brasil, Coyote Creek Farm, Dai Due Supper Club, Eastside Cafe, Daily Juice, Kiimby, Skematik, Ecoseries and the LBJ School of Public Affairs' RGK Center for Philanthropy and Community Service.

Complete event information, including further speaker and programming details, are online at the Slow Money Austin website (

With dinner attendance capped, and space at Austin City Hall limited, both the April 21 City Hall Showcase and the April 22 Barr Mansion Dinner are expected reach capacity. Sign up today to guarantee a space.    

About Slow Money Austin
Slow Money Austin was formed to promote capital opportunities for local, organic and sustainable food enterprises throughout Central Texas. Inspired by the national Slow Food and Slow Money movements, we invite you to learn more about our mission to advance an environmentally, socially and culturally sustainable economy for Austin and beyond.

About the Slow Money Alliance
Taking its name from Slow Food, the Slow Money Alliance encourages capital sources to invest “as if farms, food and fertility matter” by building greater investment resources for Community Food Enterprises.

Further information on Slow Money Austin and the Slow Money Austin showcase events, including program and registration details, are online at:

Mason Arnold
Slow Money Austin
(512) 827-8270


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