The majority of UK consumers haven’t thought about what to do with their old mobiles once they stop using them, and as such don’t know the potential value they hold
(PRWeb UK) April 15, 2010
Britain is sitting on a mountain of over 68 million unwanted, unloved and obsolete mobile phones, reveals new research out today. In the study from SellMyMobile.com, which commissioned Opinion Matters to poll a sample of 1,332 past and present mobile owners, it was revealed that two thirds (65%) of the UK have at least one old mobile phone lying around their homes. Almost a fifth (19%) admitted to having three or more unused, old phones.
According to user figures from SellMyMobile.com, the mobile phone recycling price comparison site, the average amount paid for a recycled phone is £25, indicating that there is an incredible £1.7billion worth of old mobile phones that could be cashed in lying around British households. In addition, a further one in ten (10%) admitted to having thrown away a perfectly recyclable and indeed valuable working phone.
With greater consumer awareness and more mobile phone recycling services in the UK than ever before – 95 per cent of respondents said they were now aware of such businesses – the research also revealed that there are many consumers losing out by not shopping around. One in five (21%) said they’d take the first offer that they find, despite the fact the value of the same phone can vary by as much as £80 from site to site, resulting in many Brits missing out on making the most possible for their old phones.
Up until now, the majority of consumers have been perfectly content to give away their old phone to a friend or family member, with three in five (60%) saying they’ve passed on old devices in the past. However, with 70 per cent of all those asked confessing that money would get them interested in online recycling, and more than a third (36%) saying they would be motivated to sell their old phones if they knew they could get just £10-£30 for each handset, SellMyMobile.com predicts that the number of people using such sites is set to dramatically increase over the next year.
Keir McConomy, MD of SellMyMobile.com, commented, “It is apparent that the majority of UK consumers haven’t thought about what to do with their old mobiles once they stop using them, and as such don’t know the potential value they hold. Far more than just taking up space around the house, these phones are in fact a wasted source of money with the plethora of websites and companies willing to give you cold, hard cash for recycling your old phone. SellMyMobile.com aims to help consumers get the most possible for their old devices by monitoring and comparing the prices available across all of the UK’s top mobile phone recycling services, making its users the most money possible and taking a sizeable chunk out Britain’s mobile mountain.”