London, UK, and Jacksonville, FL (PRWEB) April 15, 2010
Vivozoom announces today that Tony Stone, the founding father of the modern photo stock library, has joined the Vivozoom executive management team to lead the Creative Strategy.
Tony Stone created perhaps the most highly rated image resource in the world, Tony Stone Images, which in 1995 became the foundation of Getty Images Inc, and depite having left Getty Images in 1999, his legacy still lives on there, through the Stone Collection and through the editors he trained.
With so many image libraries swamping creativity through the mechanical delivery of often mediocre and irrelevant images, Tony's mission at Vivozoom is to make the image buying process inspirational and efficient.
“We believe in high quality, and that includes honesty to the photographer and legal clearance, at low prices,” Lawrence Gould says. “It’s very simple. If images are taken by creative photographers and selected by well trained editors, a library can create ideas and inspiration for the designer. You don’t need millions of pictures, you need really effective images, beautifully shot, that you can use safely, at a low price. That’s what Tony did for Getty Images – and that’s what we are doing at http://www.vivozoom.com "
Microstock is the fastest growing sector of the $2bn Stock Photography market that's currently dominated by Getty Images and Bill Gates' Corbis Images. Microstock brings unprecedented levels of affordability to licensing commercial images but, until recently, has been handicapped by its failure to provide assurances that images have legal clearance for commercial use.
VIVOZOOM was founded by Lawrence Gould, the former CFO of Getty Images Inc. VIVOZOOM is available worldwide through its web site http://www.vivozoom .com and sales office in London. For more information contact:
Lawrence Gould, +44-208-458-2606 or email lawrence(at)vivozoom(dot)com