Social media is an essential component of a company’s communications arsenal today
Charlotte, N.C. (Vocus) April 15, 2010
Belk today announced the launch of its official Facebook page at facebook.com/belk and a “Belk Fashion Buzz” Twitter feed at twitter.com/belkfashionbuzz. The new online outlets are part of the company’s social media strategy designed to inform, engage and increase dialogue with customers, associates and others who participate in Facebook and Twitter online networks.
“Social media is an essential component of a company’s communications arsenal today,” said Ivy Chin, senior vice president of e-commerce. “Our Facebook page provides immediate and timely opportunities for Belk to engage our audiences in an open dialogue. By forging an exchange of real time information, we will be able to share our story and create consumer relationships that provide valuable feedback and interaction.”
Belk’s Facebook page provides information on the latest fashion trends, product launches and details of upcoming special events and sales promotions. Its interactive elements include product surveys, fan comments and “in the moment” fashion commentary by Arlene Goldstein, Belk’s vice president and fashion director, via the Belk Fashion Buzz Twitter feed.
Additionally, Belk’s Facebook page features a Wedding Registry Tab linked to the belk.com wedding registry pages to enable customers to conveniently create or find a Belk gift registry.
Visitors to the Facebook page will also find information about Belk’s community involvement and charitable activities and events.
Those who register to “become a fan” of the new Belk Facebook page will receive a discount coupon entitling them to 20% off purchases of regular and sale priced merchandise, or 15% off home merchandise and shoes, for single online orders placed with Belk.com between April 14 – 21. Certain exclusions indicated on the coupon will apply.
To connect with Belk via its new Facebook page, Fashion Buzz Twitter feed, mobile phone text message updates or by email, go to: http://www.belk.com/getconnected.
Belk’s Social Networking Community Policy can also be found at: http://www.belk.com/socialpolicy.
About Belk, Inc.
Charlotte, N.C.-based Belk, Inc. is the nation’s largest privately owned mainline department store company. It operates 306 Belk stores located in 16 Southern states. The company was founded in 1888 by William Henry Belk in Monroe, N.C., and is in the third generation of Belk family leadership. Its Belk.com Web site (Belk) is designed with many special features to make online shopping exciting, convenient and easy for customers. It offers a wide assortment of fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home.