Kansas City, MO (PRWEB) April 14, 2010 –-
The world’s largest brand of environmentally friendly dry cleaning, GreenEarth Cleaning, LLC announced today the launch of a new feature on its website to help make every day Earth Day. Each day, the GreenEarth website, greenearthcleaning.com, will highlight a new “tip of the day” with relevant information and suggestions on living a greener life. The tips are also available in a supporting online brochure, GreenEarth’s Guide to Living Green that features a year’s worth of simple steps people can take to make a green difference. The company also plans to make versions of its website widget available free, through downloadable code, for websites and bloggers wishing to advance the cause of taking individual positive actions to reduce our collective environmental impact.
“Our name means a lot,” says Tim Maxwell, GreenEarth Cleaning President. “GreenEarth has always stood for green cleaning. Customers seek out dry cleaners using our process because environmental impact matters to them. But dry cleaning is just a small part of that equation, there is so much more we can all do to make a greener earth.” The daily green living tips at greenearthcleaning.com cover a broad range of topics—from painless ways to reduce energy and water usage, to specific steps to eliminate junk mail, to creative ways to be greener in the kitchen, the laundry room or in the car. Most of them save money while helping the planet, and include online links to resources and references for people wanting to learn more. “Living a greener life doesn’t have to be hard, take a lot of time or cost a lot of money,” said Mr. Maxwell. “That’s why we did this, to spread the word about the really big impact that small changes can have.”
GreenEarth is the brand name for a patented dry cleaning process that replaces petrochemical solvents with pure liquid silicone, eliminating the decades-old problem of environmental contamination. Silicone is essentially liquified sand; when released to the environment it breaks down in to three elements it is made from: sand (SiO2) and trace amounts of water and CO2. The GreenEarth process utilizes a closed loop system that allows the silicone to be continuously recycled within the machine, where its unique properties also provide excellent fabric care benefits. Approximately eighty percent of dry cleaners today use perchloroethylene, or perc, a 1940’s era cleaning solvent considered by the EPA to be an air and water contaminant. According to the EPA, exposure to perc can also lead to increased risk of cancer, eye, nose, throat and skin irritation and reduced fertility. Contamination from spills and leaks can mean millions in clean up costs. California has recently banned perc and many other states are considering similar legislation.
GreenEarth, which licenses its patented silicone-based dry cleaning technology around the world, represents the industry’s most promising alternative to perc because it solves the problem of environmental safety without burdening the dry cleaning operator with significantly increased capital equipment and/or labor costs. Less than one-third of one percent of dry cleaners utilize either of the other two alternative green cleaning methods, CO2 dry cleaning or professional wetcleaning, because their higher operating and capital costs make it difficult to earn a living.
About GreenEarth® Cleaning
GreenEarth Cleaning, LLC is the world’s largest branded solution provider for environmentally friendly dry cleaning. Their patented dry cleaning technology is licensed by more than 1500 dry cleaners worldwide. The name GreenEarth, the GreenEarth logo, the slogan “You’ve never worn anything like it” and the slogan, “It’s Good for Everybody” are registered service marks of GreenEarth Cleaning, LLC. For more information, visit greenearthcleaning.com.
For more information, contact:
tmaxwell (at) greenearthcleaning (dot) com