Perfect Market President and CEO Julie Schoenfeld to Speak About How Entrepreneurs Can Be Successful in a Tough Economy

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Three-Time Entrepreneur Schoenfeld will offer insights during panel at the Business Technology Center of Los Angeles County on April 20th

Perfect Market, Inc. announced today that President and CEO Julie Schoenfeld will speak at the Business Technology Center of Los Angeles County on April 20th at 1:30 p.m. on a panel of experts on the topic of "Positioning for Uncertain Times: Survival, Breakout and Beyond." The program is designed to help new businesses understand how to find balance in a tough economic environment. Schoenfeld will join the CEO of another promising startup, Diana Schulz, CEO of Cyber-Rain, and angel investors Jim Brown of J. L. Brown & Co., Louis Dienes of Troy Gould PC and Al Schneider of Tech Coast Angels.

"This is a timely and important topic," said Schoenfeld. "It's well-known that startups are responsible for the vast majority of job creation in our economy, yet when times are tough, the difficult job of running a young company becomes even harder. Achieving balance is essential and excited to share ideas with the other panelists."

About "Positioning for Uncertain Times: Survival, Breakout and Beyond"

The Great Recession challenges all. Large companies and small guard scarce resources while preparing to surge at the first sign of recovery. The balance is tough. For new ventures, it can diminish hopes, defer rewards and demand movement along discomforting paths. The panel will look at how new ventures can strike the necessary balance. Learn how two promising ventures struggled and found the balance they needed. Hear from angel investors how they have contributed the process. Gain tools, frameworks and perspective to help you through the process. Test your ideas with angel investors who may help in the process.

About the Business Technology Center of Los Angeles County

The Business Technology Center of Los Angeles County (BTC) is dedicated to the development of high technology firms through business management assistance, technical assistance and the coordination of available financial resources. The BTC is presently focused on companies transferring and commercializing technologies from Federal Laboratories and Universities. For more information please visit our website at

About Perfect Market, Inc.

Perfect Market, Inc. helps publishers create additional value from their online content with little effort and no risk. Perfect Market, a spin out of Idealab, builds on Idealab's achievements in the search industry such as its creation of the paid search model through Overture Services, acquired by Yahoo! in 2003. Perfect Market, Inc. is based in Altadena, CA. For more information, visit and follow us on Twitter: and LinkedIn:

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