Folica, Inc. Appoints John Hetherington as Chief Financial Officer

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Folica.com, a leading online beauty retailer, has appointed John Hetherington as Chief Financial Officer. Hetherington has spent 25 years in the beauty industry, formerly at Frederic Fekkai & Co., L’Oreal USA and Chanel, Inc. & Co. Most recently CFO at Fekkai, LLC, Hetherington played a significant role in the sale of the company to Proctor & Gamble in 2008, which generated a substantial return on investment to the owners.

John has spent his entire career in the highly competitive consumer products business, and has held instrumental financial leadership roles in the beauty industry’s most influential brands.

Folica.com (http://www.folica.com ), a leading online beauty retailer, today announced the appointment of John Hetherington as the company’s Chief Financial Officer.

Hetherington brings more than 25 years of senior finance and operations experience at Frederic Fekkai & Co., L’Oreal USA and Chanel, Inc. to his role as CFO of Folica. Hetherington served for six years as Chief Financial Officer of Fekkai, LLC, where he played a significant role in the sale of the company to Proctor & Gamble in 2008, which generated a substantial return on investment to the owners. Previously, Hetherington spent 16 years in multiple senior financial management roles at L’Oreal USA. Most recently, Hetherington was President and Owner of Lighthouse Strategic Advisors, where he provided long-range planning, capital needs projections and financial controls to small and start-up companies.

“John has spent his entire career in the highly competitive consumer products business, and has held instrumental financial leadership roles in the beauty industry’s most influential brands. He has a proven track record of driving growth and return on investment. We’re thrilled to welcome someone with John’s wealth of experience to the Folica leadership team,” said Carl Gish, Folica CEO.

Folica, one of the most successful privately-held Internet companies in the U.S., is an online leader in the multi-billion dollar beauty and personal care industry. The company is highly profitable and growing rapidly.

“Folica is a well-run, fast-growing online retailer that has capitalized on cutting-edge technology and excellent customer service to build a significant business. I’m excited to join the leadership team, which has the talent and experience necessary to take Folica to the next level,” said Hetherington.

Hetherington earned an MBA from Rutgers’ Graduate School of Management and a BS in Economics from Virginia Tech, and is a CPA in the state of New Jersey.

About Folica, Inc.
Founded in 1998 and based in New York City, Folica.com is a leading online destination for hair products, tools and expert advice on hair care and styling. Folica.com carries more than 5,000 products from premium brands and features more than 50,000 customer reviews on its site. For more information, visit http://www.folica.com.

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Andrea Riggs
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