In just one week we have already seen 15% of customers upgrade their lenses to Transitions Lenses®. Customers love the fact that they don’t have to carry around both sunglasses and eyeglasses.
(Vocus) April 14, 2010
Clearly Contacts, Australia’s largest online retailer of contact lenses and eyeglasses, announced this week that they will now carry Transitions Lenses® on their website. Transitions Lenses® turn from clear to dark when exposed to sunlight, and block 100% of the sun’s UVA and UVB rays that can harm your eyes. They allow just the right amount of light to reach the eye, enhancing contrast as well as reducing glare.
“In just one week we have already seen 15% of customers upgrade their lenses to Transitions Lenses®. Customers love the fact that they don’t have to carry around both sunglasses and eyeglasses.” explains Clearly Contacts Vice president of North American Sales, Steve Wallace.
Transitions® eyeglasses include photochromic lens technology which reacts to the intensity of natural light. These lenses change automatically to adjust to changing light conditions, shielding eyes from the suns glare and protecting them from too much light.
“It is so important today to protect ourselves from the sun, and this additional layer of protection for your eyes adds a great convenience.” states Wallace.
The new Transitions Lenses® will be available for all eyeglass frames carried by Clearly Contacts and start at $49 up to $99 for the upgraded lenses.
About Clearly Contacts:
Coastal Contacts Inc., along with Australian brand ClearlyContacts.com.au, is the world’s leading direct-to-consumer vision products company which designs, produces and distributes a diversified offering of contact lenses and eyeglasses. The Company’s unique combination of branded and private label products represent quality, value and above all, service. Coastal sells into more than 150 countries through proprietary web properties which reflect the culture and consumer preference of the target market. As new markets for eyeglasses and contact lenses evolve, the Company is positioned to become the vision product consumer’s retailer of choice owing to its compelling value proposition combining value and service. A leader in many of its markets, Coastal is rapidly advancing toward its goal of becoming the “World’s Optical Store”.
For Further Information:
Coastal Contacts Inc.
604.669-1555 ext 322