Online Marketing Students Publicly Defend Final Projects as New Semester Begins

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Market Motive launches new session and new programs hot on the heels of graduate projects.

And the public is invited to watch as students present projects in SEO, Conversion Optimization, and Social Media.

Online marketing training provider Market Motive's next Master Certification courses start just days from now, on April 19th, 2010. The 90 day courses are led by an all-star faculty of bestselling authors and keynote speakers in Web Analytics, Search Engine Optimization, Pay Per Click Advertising, Social Media Marketing, or Conversion Optimization .

But before that session gets under way, graduating students will submit – and defend – their final projects to the faculty in live screen-sharing webinars. The public is invited to attend these online live events and see how the students answer tough questions in each topical area.

Social Media Master Certification Dissertation Defense-Style Final Project Faculty Review 
Wed, Apr 14, 2010 10:00 AM - 12:00 PM PDT

SEO Master Certification Dissertation Defense-Style Final Project Faculty Review
Thu, Apr 15, 2010 10:00 AM - 12:00 PM PDT

Conversion Optimization Master Certification Dissertation Defense-Style Final Project Faculty Review
Thu, Apr 15, 2010 1:00 PM - 3:00 PM PDT 
Registration :

"For those interested in our next Internet marketing training program starting on April 19th, attending the dissertation defense sessions is an opportunity to see just how skilled and professional our students become," says Michael Stebbins, co-founder of Market Motive. "And just how demanding our curriculum and world-class faculty truly are. We think people will be impressed."

Receiving an Internet Marketing Master Certification from Market Motive requires more from students than just watching streaming videos and passing online quizzes. It also means tackling hands-on projects that reflect the kind of work they'll do in the real world, and getting sign-off from industry leaders.

"The instruction's been great, the feedback from the instructors has been incredibly helpful," says Jim Taylor, a Social Media student with Market Motive and principal at Polar Cruises, a purveyor of Antarctic Travel Tours. "The other thing that's been incredibly impressive is how absolutely current and up-to-date the content has been. We get on a webinar and we're talking about stuff that happened two days ago."

That commitment to timely content and instructor involvement is the hallmark of Market Motive's approach, and the training materials are constantly updated as the industry evolves; as always, the coming semester boasts new and updated video and courses. "We're passionate about teaching," says Scott Milrad, Director of Education at Market Motive. "I come from a traditional education background, and we've worked hard to create an environment that ensures our students get a relevant, structured curriculum and real faculty guidance."

Faculty Comprises Who's Who Of Internet Marketing:

Market Motive's Dream Team faculty is made up of bestselling authors and speakers, including Avinash Kaushik, Google Analytics Evangelist and author of "Web Analytics 2,0"; Jennifer Laycock, author of "The Small Business Guide to Search Engine Marketing"; Bryan Eisenberg, New York Times bestselling author of "Always Be Testing"; David Szetela, author of the soon to be released "Pay Per Click Search Engine Marketing an Hour a Day"; Stuntdubl's Todd Malicoat, respected SEO authority and speaker; Matt Bailey, Founder of SiteLogic and recognized authority on search engine marketing; and Greg Jarboe and Jamie O'Donnell of Online PR, pioneers and leading authorities on online publicity.

How Market Motive Works:

Members view online courses and interact with the all-star faculty to learn the latest internet marketing practices. After testing and certification, continuing members stay current via consultations and interactive workshops with the online marketing industry's bestselling authors and speakers.

The structured curriculum includes web-based training videos, graded projects, weekly live webinars and online testing. Master Certification includes a dissertation defense, live webcast graduation and endorsements from the top authors and thought leaders in internet marketing. Ongoing memberships are available to groups and individuals for training updates and consultations with the top internet marketing consultants.

About Market Motive:

Market Motive provides web-based training in SEO, Web Analytics, Social Media Marketing, Online PR, PPC Advertising, and Conversion Optimization. The strength of the program is not just the in-depth curriculum, but the personal involvement and passion of the industry's top thinkers.

The company also provides consulting services to a limited number of clients. Market Motive was founded in 2007 by Michael Stebbins, John Marshall, and Avinash Kaushik and is based in Scotts Valley, California. For more information, visit or call (831) 706-2369.

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Michael Stebbins
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